Can Amazon Prove It Has Style?

Posted by & filed under Consumer/Buyer Behavior, Innovation, Integrated Marketing Communications (IMC), Marketing Strategy, Product Brands and Branding, Retail Marketing.

Description: Clothing stores are disappearing across America by the tens of thousands, yet even the so-called retail apocalypse isn’t enough to scare away Amazon from the apparel business. Source: knowledge.wharton.upenn.edu – podcast Date: Feb 14, 2022 Link: https://knowledge.wharton.upenn.edu/article/can-amazon-prove-it-has-style/?utm_campaign=KatW2022&utm_medium=email&utm_source=kw_campaign_monitor&utm_term=2-16-2022&utm_content=Can_Amazon_Prove_It_Has_Style? Questions for discussion: How is Amazon Style different from other retailers? What are some competitive advantages that can help… Read more »

Walmart’s earnings may signal if shoppers are spending or getting spooked by inflation

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC), Metrics/Analytics, Pricing, Product Brands and Branding, Retail Marketing.

Description: When Walmart reports quarterly earnings Thursday, investors will scour sales numbers and executives’ comments for clues about whether rising prices are making shoppers skittish. Source: CNBC.com – video report Date: Feb 16, 2022 Link: https://www.cnbc.com/2022/02/16/walmarts-earnings-may-signal-if-shoppers-getting-spooked-by-inflation.html?__source=iosappshare%7Ccom.apple.UIKit.activity.Mail Questions for discussion: What does the report say about inflation and Walmart as a metric? How do you think retailers like… Read more »

Are Subscriptions the Way to Hang on to Your Customers?

Posted by & filed under Consumer/Buyer Behavior, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Relationship Marketing.

Description: Taco Bell and Sweetgreen recently joined the subscription party. Should your company be next? Source: INC.com Date: Feb 18, 2022 Link: https://www.inc.com/melissa-angell/subscription-rates-customer-churn-index.html Questions for discussion: What is the “subscription model”? Why does it help retain customers? Why else do you think it tends to work?

Harsh winter conditions an obstacle to EV adoption in Canada: survey

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Relationship Marketing.

Description: A growing majority of Canadians would consider picking an electric vehicle (EV) for their next set of wheels, according to a new survey, but most continue to worry about range and reliability issues in harsh winter weather. Source: Yahoo.Finance.com – video report Date: Feb 18, 2022 Link: https://ca.finance.yahoo.com/news/harsh-winter-conditions-an-obstacle-to-ev-adoption-in-canada-survey-131819292.html Questions for discussion: What does the… Read more »

5 years ago, these women launched a side hustle for Black figure skaters — now Olympians are wearing their tights

Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Market Segmentation, Marketing Strategy, Retail Marketing.

Description: Today, their start-up Aurora Tights says it’s the country’s most inclusive hosiery brand, designing tights for hundreds of figure skaters, dancers, cheerleaders and gymnasts. That includes Team USA pairs skater Ashley Cain-Gribble, who is competing in the 2022 Winter Olympic Games in Beijing. Source: CNBC.com Date: Feb 17, 2022 Link: https://www.cnbc.com/2022/02/17/aurora-tights-how-side-hustle-for-black-ice-skaters-got-to-olympics.html Questions for discussion: What… Read more »

Americans are paying more for worse stuff, study finds

Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Marketing Research, Relationship Marketing, Services Marketing.

Description: Measured by consumer prices, U.S. inflation is the highest in 40 years. Look at what Americans are actually getting for their money and the rate may be even higher, according to researchers at the University of Michigan. Source: BNNBloomberg.ca – video report Date: Feb 17, 2022 Link: https://www.bnnbloomberg.ca/americans-are-paying-more-for-worse-stuff-study-finds-1.1724841 Questions for discussion: What does the… Read more »

Michelob Ultra’s ‘Superior Bowl’ ad promotes gender equality in sports

Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Integrated Marketing Communications (IMC), Product Brands and Branding, Relationship Marketing.

Description: Michelob Ultra will run three ads during the Super Bowl to showcase its core light beer, Pure Gold organic lager and hard seltzer offering, according to a news release. Each commercial is set in “Superior Bowl,” a vintage bowling alley that attracts a raft of celebrities and is staffed by actor Steve Buscemi. Source: MarketingDive.com… Read more »

SPOS #813 – Sucharita Kodali On The Future Of Retail And Consumer Behavior

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Product Brands and Branding, Relationship Marketing, Retail Marketing.

Description: Here it is: Six Pixels of Separation – Episode #813 – Host: Mitch Joel. When I think of retail and the state of eCommerce, I’m always curious what Sucharita Kodali is thinking. As Vice President and Principal Analyst at Forrester, Sucharita is a leading expert on eCommerce, multichannel retail, consumer behavior, and trends in the online shopping space. In… Read more »

Why This Could Be a Critical Year for Electric Cars

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Product Brands and Branding, Relationship Marketing.

Description: Booming in a depressed market, battery-powered vehicles are a plus for the climate but pose a big threat to carmakers and parts suppliers that are slow to change. Source: NYTimes.com Date: Feb 08, 2022 Link: https://www.nytimes.com/2022/02/08/business/energy-environment/electric-cars-vehicles.html Questions for discussion: What does the report say about e-car sales and the motivation driving buyers? How can… Read more »

How Shopify Is Bringing Online Retailers Into the Future

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Product Brands and Branding, Relationship Marketing, Retail Marketing.

Description: The e-commerce company is rolling out easy-to-use 3-D and augmented reality tools. ​Source: INC.com Date: Feb 07, 2022 Link: https://www.inc.com/kevin-j-ryan/shopify-3d-augmented-reality-online-retail.html?utm_source=incthismorning Questions for discussion: Describe how this technology works for the retailer. What are the advantages of this innovation? How else would you suggest Shopify use this technology for its clients?