Tesla bull says approval of Berlin Gigafactory removes major overhang on the stock

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC), Marketing Research, Pricing, Product Brands and Branding, Relationship Marketing, Supply Chain.

Description: A “major overhang” on Tesla’s stock has been removed after German authorities said the carmaker could start production at a new factory in Berlin, according to Wedbush analyst Dan Ives. Source: CNBC.com – video report Date: Mar 07, 2022 Link: https://www.cnbc.com/2022/03/07/tesla-berlin-gigafactory-approval-removes-major-overhang-on-the-stock.html Questions for discussion: What is so significant about this announcement for the company production plans and the… Read more »

Advertising Acts as Another Vehicle of Protest to Ukraine War

Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Integrated Marketing Communications (IMC), Marketing Research, Relationship Marketing.

Description: Criticism of Russia has become a common feature of advertisements and the marketing industry. Source: NYTimes.com Date: Mar 05, 2022 Link: https://www.nytimes.com/2022/03/05/business/media/ukraine-advertising.html Questions for discussion: What does the report say about the way advertising is penetrating digital barriers? In general, do you think there is any potential problem with advertisers taking a political position… Read more »

TikTok Bumps Up Max Video Length to 10 Minutes

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Strategy, Product Brands and Branding, Services Marketing.

Description: TikTok is again cranking up the maximum length of videos users can upload to the platform — more than tripling it, to 10 minutes. Source: Variety.com Date: Feb 28, 2022 Link: https://variety.com/2022/digital/news/tiktok-maximum-video-length-10-minutes-1235191773/ Questions for discussion: What does this change mean for the TikTok brand and its users? Do you think TikTok risks becoming no different… Read more »

Meta Says It Wants to Boost Women-Led Businesses

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Product Brands and Branding, Relationship Marketing, Services Marketing.

Description: Women launched a ton of businesses during the pandemic, but they still face challenges that men don’t. The social media giant has launched an e-learning platform to help these entrepreneurs get ahead Source: INC.com Date: Mar 02, 2022 Link: https://www.inc.com/rebecca-deczynski/international-womens-month-meta-women-led-small-business.html Questions for discussion: What are the benefits that accrue to Meta brand for providing… Read more »

How Apple, Big Tech benefit from taking on Russia

Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Integrated Marketing Communications (IMC).

Description: Silicon Valley’s tech giants are joining the rest of the business world in pulling their products and services from Russia. Companies like Apple (AAPL) have cut ties to the Russian market entirely to protest the invasion of Ukraine, while firms like YouTube (GOOG, GOOGL) , Meta (FB), and Microsoft (MSFT) are limiting the availability of Russian propaganda networks like RT and… Read more »

Black History Month offers retailers an opportunity to meet unmet demand

Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Market Segmentation, Marketing Research, Relationship Marketing.

Description: The trend: A number of retailers, including Amazon, Nordstrom, and Target, have used Black History Month to highlight their efforts to increase the number of products produced by Black-owned brands and products on their shelves. Source: eMarketer.com Date: Feb 24, 2022 Link: https://www.emarketer.com/content/black-history-month-offers-retailers-opportunity-meet-unmet-demand Questions for discussion: What does the report say about the opportunities available to businesses? How… Read more »

How Financial Reporting Affects Consumers

Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Relationship Marketing.

Description: It’s not part of Marketing 101, but the next uptick in your firm’s sales could be in the days after its earnings announcement. In the 10 days after an earnings announcement, publicly held firms see an average increase of 1.1% in consumer footfalls at their brick-and-mortar stores and in online sales, according to a… Read more »

Wendy’s breakfast coming to Canada as chain seeks growth

Posted by & filed under Consumer/Buyer Behavior, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Product Brands and Branding, Retail Marketing, Services Marketing.

Description: Wendy’s is getting into the breakfast game in Canada, launching a new morning menu as the company tries to increase sales, boost traffic and compete with the likes of McDonald’s and Tim Hortons. Source: Yahoo.Finance.com Date: Feb 23, 2022 Link: https://ca.finance.yahoo.com/news/wendys-launch-breakfast-canada-continues-expand-132257516.html Questions for discussion: What do you think of the reset for breakfast at… Read more »

What the blockbuster Microsoft and Sony deals mean for the future of gaming

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Strategy, Product Brands and Branding.

Description: Big moves are happening in the video game industry. Microsoft, the tech giant behind the Xbox console, announced plans in early 2022 to buy Activision Blizzard, the force behind “Call of Duty” and “World of Warcraft,” among other major titles. This $68.7 billion all-cash acquisition is expected to close in 2023. If approved by regulators… Read more »

Etsy CEO talks earnings, raising seller fees, and advertising to men

Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Integrated Marketing Communications (IMC), Marketing Strategy, Product Brands and Branding, Relationship Marketing, Retail Marketing, Supply Chain.

Description: Etsy CEO Josh Silverman joins Yahoo Finance Live to discuss the company’s earnings, its reinvestment in the platform, raising fees, and attracting male users with NFL ads. Source: Yahoo.finance.com – video report Date: Feb 25, 2022 Link: https://finance.yahoo.com/video/etsy-ceo-talks-earnings-raising-155135053.html?contentType=VIDEO Questions for discussion: Why did Etsy’s stock value shoot up? Why did it fall so dramatically… Read more »