Posted by & filed under Ethics, Integrated Marketing Communications (IMC), Services Marketing.

Description: One after the other as the morning wore on, Goldman Sachs Group Inc.’s most senior leaders — all men — took turns on stage describing their plan to restore its dimmed star. Much of it rests on a woman who’s being groomed to join them.


Date: Feb 13, 2020


Questions for discussion:

  • What is the significance of Beth Hammack’s rise at the firm?
  • Do you think the firm is marketing itself by way of her promotion at the firm?
  • How has the brand changed as a result of her rise in management ranks?