Posted by & filed under Ethics, Global Marketing.

Description: Though TikTok has become a craze among some younger Americans over the past year, recent headlines about a US government investigation into the platform’s Chinese parent company ByteDance regarding national security concerns have some marketers worrying.


Date: Nov 12, 2019


Questions for discussion:

  • What are the concerns for users, marketers and investors, as described in this article?
  • Do you think they are well founded?