Posted by & filed under Consumer/Buyer Behavior, Innovation, Market Segmentation, Supply Chain.

Description: Crunch Fitness CEO Jim Rowley has seen many fitness fads come and go. The former Marine spent 15 years as an executive at 24 Hour Fitness, founded three gyms of his own, and has been at Crunch for 13 years. So when he says to jump on a trend, know that his opinion carries weight.


Date: Oct, 2022


Questions for discussion:

  • What are the changes taking place that marketers should be interested in knowing?
  • What does the article say about consumer behavior in this industry?
  • Do you see niche opportunities for start-ups?