Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Marketing Research, Metrics/Analytics.

Description: Measuring attribution and return on investment remains a key challenge when marketing with influencers—which means that it can be hard to quantify the merits of utilizing them. But neuroscience research from the UK, showing cognitive responses to traditional marketing vs. influencer posts, may provide some answers.


Date: Aug 28, 2019


Questions for discussion:

  • Summarize the key research findings?
  • How should marketing strategy reflect this knowledge?