Posted by & filed under Integrated Marketing Communications (IMC), Marketing Strategy, Metrics/Analytics.

Description: An Interview with Dave Grzelak of The Shipyard.. Marketers want to create data-driven experiences for two big reasons: They believe customers want them, and there’s a growing need to justify investments based on results.


Date: Aug 21, 2019


Questions for discussion:

  • What does Dave Grzelak say to marketers?
  • Do you agree with his thinking?