Posted by & filed under Innovation, Market Segmentation, Marketing Research, Supply Chain.

Description: A French cosmetics giant uses one to create artificial skin. A Wisconsin start-up designs ceramic guides that pinpoint tumors in individual cancer patients. Workers on a remote North Sea oil rig make replacement parts on the spot rather than wait days for a ship or helicopter to arrive. All these actions are made possible by one technology: 3-D printing.

Source: CNBC.com

Date: Nov 09, 2019

Link: https://www.cnbc.com/2019/11/09/3-d-printing-disrupts-12-trillion-manufacturing-industry-globally.html?__source=iosappshare%7Ccom.apple.UIKit.activity.Mail

Questions for discussion:

  • What is the targeted market for this technology at this time and how will it likely evolve?
  • How is this technology disrupting current industry practice and thinking from a management, marketing and financial point of view?

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Market Segmentation, Marketing Research, Product Brands and Branding.

Description: What helps Air Co. stand out is the marketing. This vodka is “Made From Air, Water & Sun.” And it is proclaimed to be the world’s “most sustainable vodka” ever.

Source: Fortune.com

Date: Nov 07, 2019

Link: https://fortune.com/2019/11/07/sustainable-spirits/

Questions for discussion:

  • How is this brand different from the competition?
  • Do you think there is a market for this niche?
  • Do you think the firm is marketing the brand appropriately?

Posted by & filed under Consumer/Buyer Behavior, Market Segmentation, Relationship Marketing.

Description: Getty Images CMO Gene Foca joins eMarketer executive editor Rimma Kats to discuss why companies shouldn’t chase after the latest “must have” tools and why you shouldn’t overspend on a marketing stack.

Source: eMarketer.com – podcast

Date: Nov 06, 2019

Link: https://www.emarketer.com/content/how-marketing-stacks-up-at-getty-images

Questions for discussion:

  • Summarize the key suggestions to marketers?
  • How does Getty funnel customers towards greater sales?

Posted by & filed under Marketing Research, Marketing Strategy, Relationship Marketing.

Description: Here it is: Six Pixels of Separation – Episode #695 – Host: Mitch Joel. Long before Marcus Sheridan became one of the most sought-after speakers and trainers in the world, he was just some dude I saw speak on a small stage in front of an unsuspecting audience. Sometimes, you just know it when you see it. That day, I saw it. The “it factor” in Marcus. Speaking, teaching and training audiences to think differently (and better) about their sales and marketing in one of the most captivating ways. Since then, I have watched Marcus’ massive ascent. From just another pool salesperson, into what he is now. He is the author of the bestselling book, They Ask, You Answer. As I alluded to, Marcus’ story didn’t begin on the stage. It started with a business created and run out of the back of a beat-up pickup truck. Marcus’ experience of saving his swimming pool company, River Pools and Spas, from the economic collapse of 2008 has been featured in multiple books, publications and university case studies from around the world. From its humble beginnings as a three-person company to one of the largest manufacturers and installers in the country, River Pools and Spas has the most visited pool website in the world. From there, he built his sales and marketing consultancy, The Sales Lion, and in early 2018 that company merged with Impact, where they are now building a leading sales and marketing agency. With that, he recently updated and revised his book, They Ask, You Answer. Enjoy the conversation…

Source: SixPixels.com – podcast

Date: Nov 03, 2019

Link: https://www.sixpixels.com/podcast/archives/spos-695-marcus-sheridan-on-great-sales-and-better-marketing/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+SixPixelsOfSeparation+%28Six+Pixels+of+Separation+-+Mitch+Joel%29

Questions for discussion:

  • Summarize the highlights of what you learned from this podcast.
  • Why do you think Marcus Sheridan has succeeded?

Posted by & filed under Consumer/Buyer Behavior, Market Segmentation, Product Brands and Branding, Relationship Marketing.

Description: Drake now majority owner of More Life Growth, which plans to sell cannabis and related products

Source: CBC.ca – video report

Date: Nov 07, 2019

Link: https://www.cbc.ca/news/business/canopy-growth-drake-more-life-1.5351195

Questions for discussion:

  • What is the benefit to partnering with a public personality like Drake?
  • Are there risks to this approach to branding?

Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Integrated Marketing Communications (IMC), Marketing Research, Product Brands and Branding.

How Chipotle returned to the top after disastrous food-safety scares

Description: How Chipotle returned to the top after disastrous food-safety scares

Source: CNBC.com – video report

Date: Nov 06, 2019

Link: https://www.cnbc.com/video/2019/11/05/ceo-brian-niccol-turns-chipotle-mexican-grill-around-after-food-safety-scares.html

Questions for discussion:

  • How is Taco Bell managed differently from Chipotle?
  • How would you increase business at Chipotle?
  • Do you think Chipotle is a good investment today?

Posted by & filed under Ethics, Global Marketing, Integrated Marketing Communications (IMC).

Description: F&D’s Rahim Kanani interviews David M. Rubenstein, cofounder and co–executive chairman of The Carlyle Group, one of the world’s largest private investment firms, on a new corporate reality that looks beyond profit, the role of business in tackling climate change, and what animates his philanthropy.

Source: IMF.org

Date: Nov 04, 2019

Link: https://www.imf.org/external/pubs/ft/fandd/2019/11/david-rubenstein-on-profit-purpose-and-climate-change.htm

Questions for discussion:

  • How are businesses changing their thinking about climate change, according to David Rubenstein?
  • What is motivating this line of thinking?

Posted by & filed under Global Marketing, Integrated Marketing Communications (IMC), Marketing Research, Metrics/Analytics, Pricing.

Description: Despite all the uproar surrounding Facebook, from the company’s mishandling of user data to its unwillingness to fact-check political ads, advertisers are still flocking to its services because they can’t find any better way to reach consumers.

Source: CNBC.com

Date: Nov 01, 2019

Link: https://www.cnbc.com/2019/11/01/facebook-towers-over-rivals-in-the-critical-metric-of-revenue-per-user.html

Questions for discussion:

  • Summarize the marketing related reasons that explain Facebook’s advertising success?
  • How else can revenues be grown by way of branding strategies?

Posted by & filed under Consumer/Buyer Behavior, Marketing Research.

Description: The way people watch video content is changing worldwide. We forecast that 45.6 million people in the UK will watch digital video this year, representing 68.3% of the population. It’s leading many traditional service providers to substantially alter their propositions, including the UK’s pay TV behemoth Sky.

Source: eMarketer.com

Date: Oct 31, 2019

Link: https://www.emarketer.com/content/sky-media-graeme-hutcheson-on-the-uk-changing-video-consumption-habits?ecid=NL1001

Questions for discussion:

  • Summarize the industry research presented in this report.
  • How should viewers, content providers and advertisers be expected to behave in the future?

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Strategy.

Description: Netflix turned Hollywood on its head six years ago, or so the narrative goes. As it shifted from mail-order DVD company to streaming-service behemoth, its series brought movie stars to television at a time when such a transition was far more attention-getting than it is today. Moreover, they did so while at least emulating a level of quality that propelled Netflix into the awards conversation.

Source: Fortune.com

Date: Oct 30, 2019

Link: https://fortune.com/2019/10/30/apple-tv-plus-hits-misses-morning-show-for-all-mankind-dickinson-see/?utm_source=email&utm_medium=newsletter&utm_campaign=ceo-daily&utm_content=2019110111am

Questions for discussion:

  • Summarize the evaluation of the Apple product offering?
  • What should management do to differentiate and succeed in this streaming landscape?