Posted by & filed under Integrated Marketing Communications (IMC), Market Segmentation, Relationship Marketing, Retail Marketing.

Description: These findings and others come from a new study by Joel Waldfogel, an economist at the University of Minnesota’s Carlson School of Management. Waldfogel crunches the numbers on the book market’s female revolution. And, in a recent interview, the economist helps us think through potential reasons why women trail men in many creative industries, but have had spectacular success in achieving — in fact, surpassing — parity with men in the US publishing business.


Date: Apr 04, 2023


Questions for discussion:

  • Summarize the research findings into the industry, as described in this report?
  • What does this mean for industry growth and development, in your opinion?