Description: Major grocery chain CEOs say profit margins are as thin as ever, even as they’re raking in record profits Source: CBC.ca – video report Date: Mar 11, 2023 Link: https://www.cbc.ca/news/business/grocery-price-analysis-1.6774669 Questions for discussion: What does the report say about food inflation, supply issues and grocery chain profits? How should consumers be expected to respond… Read more »
Posts Categorized: Retail Marketing
Allbirds stock plunges after company admits missteps, unveils new strategy
Description: Footwear retailer Allbirds on Thursday unveiled a broad overhaul of its strategy and an executive shake-up after failing to post year-over-year quarterly sales growth for the first time in its history. Source: CNBC.com – video reports Date: Mar 09, 2023 Link: https://www.cnbc.com/2023/03/09/allbirds-bird-q4-earnings-2022.html?__source=iosappshare%7Ccom.apple.UIKit.activity.Mail Questions for discussion: Explain the drop is share value? How much was this due… Read more »
Why AI Isn’t Replacing Our Jobs — Or Search Engines — According to Jasper’s Head of Enterprise Marketing
Description: A couple years ago, artificial intelligence still seemed like a somewhat far-off, sci-fi version of reality. And it certainly didn’t seem like something that would completely transform how marketers work within the next few years. Source: hubspot.com – video report Date: Feb 27, 2023 Link: https://blog.hubspot.com/marketing/will-ai-replace-marketing-or-search-engines?utm_medium=email&utm_source=rasa_io&utm_campaign=newsletter Questions for discussion: What does the article say… Read more »
Display advertising in 5 charts: From programmatic to retail media
Description: According to our forecast, US display ad spend will grow by 15.7% this year, reaching $163.29 billion. Here are five charts that offer a closer look at what display ad spending looks like in 2023. Source: Insiderintelligence.com Date: Feb 27, 2023 Link: https://www.insiderintelligence.com/content/display-advertising-5-charts-programmatic-retail-media?utm_source=Newsletter&utm_medium=Email&utm_campaign=eDaily%2002.28.2023&utm_content=eDaily%2002.28.2023&utm_term=eMarketer%20Daily%20CORE/EMEA%20%28Mon-Fri%29 Questions for discussion: What do the charts say about display advertising?… Read more »
Target And Sephora Sharpen Their ‘Trading Down’ Game
Description: People are increasingly stressed about the way rising prices are wrecking family budgets, with 50% reporting that they have traded down to a private-label product in the last year. New research from Gartner highlights opportunities for both retailers and the national brands trying to hold onto sales and how chief marketing officers can take… Read more »
Covid’s ‘legacy of weirdness’: Layoffs spread, but some employers can’t hire fast enough
Description: Job cuts are rising at some of the biggest U.S. companies, but others are still scrambling to hire workers, the result of wild swings in consumer priorities since the Covid pandemic began three years ago. Source: CNBC.com – video reports Date: Feb 21, 2023 Link: https://www.cnbc.com/2023/02/20/weird-job-market-layoffs-hiring.html?__source=iosappshare%7Ccom.apple.UIKit.activity.Mail Questions for discussion: Summarize the employment trends and hiring taking place… Read more »
Aiming For Reinvention, JCPenney Taps Designer Prabal Gurung
Description: JCPenney is looking to elevate its style game, teaming up with designer Prabal Gurung for a surprising capsule collection. Source: MediaPost.com Date: Feb 17, 2023 Link: https://www.mediapost.com/publications/article/382646/aiming-for-reinvention-jcpenney-taps-designer-pra.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=129328&hashid=7T9TCmQZSDGbnu-424RuBQ Questions for discussion: What is the strategic thinking at the firm, as suggested in the article? Does this represent a change in the target customer? Do you… Read more »
Starbucks Is Making a Very Big Bet on a Very Strange Idea, and I Can’t Decide if It’s Brilliant or Bizarre
Description: The coffee giant thinks adding olive oil to your latte is the next big thing. Source: INC.com Date: Feb 23, 2023 Link: https://www.inc.com/jason-aten/starbucks-is-making-a-very-big-bet-on-oleata-olive-oil-in-your-coffee.html?utm_source=newsletters&utm_medium=email&utm_campaign=inc%20-%20this%20morning%20newsletter.newsletter%20-%20inc%20-%20this%20morning%202-24-23&leadid=261346&mkt_tok=njewluxfrs04nziaaagkimezx0mmtfq8plilxhtngurkiykwljlynjt2lmgsju-cww_bozkupayokclv-fjxfn_dq3msk5tcf3kxubhay9pyzhq7uxqtpdch-ry Questions for discussion: What do you think of the idea? Do you think this opens the door to a variety of “health-related” additions that could boost consumption at Starbucks? Do you… Read more »
The Future Is AI-ncredible – Why Every Organization Needs To Embrace AI Technology
Description: Here’s my hot take on ChatGPT and other AI-assisted writing and editing tools: I know they work, mostly because no one has been able to notice when I am (or when I am not) using them (like right now?). And, if that isn’t the power of helping to create better work (with what feels… Read more »
Inside Peloton’s rapid rise and bitter fall — and its attempt at a comeback
Description: The fitness company is now a year into an aggressive turnaround plan under CEO Barry McCarthy that has altered the company’s identity. Source: CNBC.com Date: Feb 19, 2023 Link: https://www.cnbc.com/2023/02/19/peloton-rise-fall-attempted-comeback.html Questions for discussion: Summarize the turnaround effort at the firm and the directions management is now pointing towards. Do you think the revised orientation… Read more »
Applied Marketing, 2e
Canadian Edition
