Description: Tech giants were busy on the health front last week, with Amazon launching Amazon Clinic for consumers and Google making announcements about a new Fitbit partnership and pilots of its Care Studio for clinicians. Source: MediaPost.com Date: Nov 22, 2022 Link: https://www.mediapost.com/publications/article/380017/amazon-google-make-some-healthy-launches.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=128358&hashid=7T9TCmQZSDGbnu-424RuBQ Questions for discussion: What are the marketing opportunities for health care tech… Read more »
Posts Categorized: Retail Marketing
Here’s why Home Depot and Lowe’s are booming in a housing market bust
Description: As the U.S. housing market falls hard from its pandemic-driven highs, home improvement retailers like Home Depot and Lowe’s don’t seem to be feeling the same pain. In fact, they’re faring better than expected. Source: CNBC.com Date: Nov 18, 2022 Link: https://www.cnbc.com/2022/11/16/home-depot-lowes-booming-housing-market-bust.html Questions for discussion: What is driving sales at these retailers? How important is pricing, given consumer… Read more »
Marketplace investigates shrinkflation and reveals the sneaky ways companies cut costs, but not prices
Description: Tracking how companies engage in shrinkflation and set prices is difficult here in Canada, experts say Source: CBC.ca Date: Nov 18, 2022 Link: https://www.cbc.ca/news/business/marketplace-shrinkflation-1.6654780 Questions for discussion: What are the ways companies deal with inflation, according to the report? Do you consider these decisions to be unethical? Should the company be transparent about changes… Read more »
Walmart and Target’s quarterly results lay bare the retailers’ stark differences
Description: Walmart’s stock surged this week. Target’s shares plunged. The rival big-box players are both known for selling an array of products including food, clothing, home goods and kitchen appliances. Both their CEOs − Walmart’s Doug McMillon and Target’s Brian Cornell − stepped into their roles in 2014. Source: CNBC.com Date: Nov 17, 2022 Link: https://www.cnbc.com/2022/11/17/walmart-and-targets-quarterly-results-lay-bare-retailers-differences.html… Read more »
How Do You Create a New Product Category? By Intentionally Carrying a Heavier Load
Description: Stefan Olander, founder of the ‘gravity fitness’ brand Omorpho, on taking a counterintuitive approach to a multi-billion-dollar industry. Source: INC.com Date: Nov 07, 2022 Link: https://www.inc.com/jeff-haden/omorpho-fitness-create-new-product-category.html?utm_source=newsletters&utm_medium=email&utm_campaign=IncThisMorning-Nov%2007,%202022&leadId=261346&mkt_tok=NjEwLUxFRS04NzIAAAGH9jODEi-aB8BSWOtAjxQ5LviJsnpSGu6izEIdAulqq9OFXACSjXffhpgv8YhETHeLOiIpndGHU71NYEZ9YRA2a1coLhFrW1ZAOuZ6Ag Questions for discussion: Who is the target market for this product category? Have a look at the products presented on the company website https://www.omorpho.com and evaluate the appearance… Read more »
Retailers have a new holiday headache — people are spending their money on travel
Description: Retailers have a new threat this holiday season: wanderlust. Americans are returning to the skies, filling hotels, swarming theme parks — and they’re showing a willingness to spend more of their money on trips. Source: CNBC.com Date: Nov 03, 2022 Link: https://www.cnbc.com/2022/11/04/travel-has-edge-over-shopping-holiday-season-amid-inflation.html Questions for discussion: How is travel affecting retail shopping, according to the article?… Read more »
Reduced consumer spending has Lightspeed Commerce ‘cautious’ ahead of holiday season
Description: Lightspeed Commerce Inc.’s chief financial officer says reduced consumer spending has the software company being “cautious” ahead of the typically busy holiday season. Source: Yahoo.Finance.ca Date: Nov 03, 2022 Link: https://ca.finance.yahoo.com/news/reduced-consumer-spending-lightspeed-commerce-163818200.html Questions for discussion: What are the factors influencing Lightspeed Commerce and its customers? How is the company dealing with these influences? How are… Read more »
Carvana stock tanks in continued sell-off
Description: Shares of Carvana were briefly halted Monday morning due to volatility, down by as much as 24% at one point to below $7 per share — its lowest point on record. Source: CNBC.com Date: Nov 07, 2022 Link: https://www.cnbc.com/2022/11/07/carvana-stock-tanks-in-continued-sell-off.html Questions for discussion: Explain the company’s rapid decline in stock value, from a marketing point of view?… Read more »
Tim Hortons: RBI CEO discusses challenges facing the brand in Canada
Description: Restaurant Brands International Inc. Chief Executive Officer Jose Cil said its Tim Hortons brand faces a number of headwinds. Source: BNNBloomberg.ca – video report Date: Nov 04, 2022 Link: https://www.bnnbloomberg.ca/tim-hortons-rbi-ceo-discusses-challenges-facing-the-brand-in-canada-1.1841554 Questions for discussion: Summarize the key marketing points presented by CEO Jose Cil. What do you believe the firm should be doing to deal… Read more »
Yeezy Roller Coaster Ended With Two-Minute Phone Call at Adidas
Description: Their lucrative Yeezy collaboration accounted for more than an estimated 40% of the shoe giant’s profits. But the partners had been bickering for years. Source: Bloomberg.com Date: Nov 01, 2022 Link: https://www.bloomberg.com/news/articles/2022-11-01/kanye-west-adidas-split-was-brewing-for-years?leadSource=uverify%20wall Questions for discussion: What are the lessons to be learned from this partnership between Ye and Adidas? Can Adidas ever afford to… Read more »
Applied Marketing, 2e
Canadian Edition
