Description: Takeaways from the big game’s ads, including breakdowns by social engagement, popularity and more. Source: MarketingDive.com Date: Feb 13, 2023 Link: https://www.marketingdive.com/news/by-the-numbers-super-bowl-lvii-2023/642322/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202023-02-15%20Marketing%20Dive%20Newsletter%20%5Bissue:48091%5D&utm_term=Marketing%20Dive Questions for discussion: What do the numbers say about SuperBowl advertising? What do you think of “ The Farmer’s Dog” ad? What was the message communicated to the target audience?
Posts Categorized: Retail Marketing
Profit slips for Tim Hortons restaurant owners amid high commodity costs, inflation
Description: Tim Hortons’ parent company released new details on the financial performance of its Canadian coffee shops on Tuesday that appear to shed light on concerns raised by some franchisees about restaurant-level profitability. Source: BNNBloomberg.com – video report Date: Feb 14, 2023 Link: https://www.bnnbloomberg.ca/profit-slips-for-tim-hortons-restaurant-owners-amid-high-commodity-costs-inflation-1.1883602 Questions for discussion: Overall, how is the franchise performing? What are… Read more »
Turmoil In Toyland? Mattel Sales Tumble, Hasbro Has Layoffs
Description: Toyland is a treacherous place these days, and Mattel is the latest victim. Quarterly sales for the company plummeted 22%, and earnings missed forecasts. Source: MediaPost.com Date: Feb 10, 2023 Link: https://www.mediapost.com/publications/article/382432/turmoil-in-toyland-mattel-sales-tumble-hasbro-ha.html?utm_source=newsletter&utm_medium=email&utm_content=readnow&utm_campaign=129253&hashid=7T9TCmQZSDGbnu-424RuBQ Questions for discussion: Is this a marketing, management or financial problem? What are the possible explanations for these financial results? How does… Read more »
Haunted By Kanye Deal, Adidas Posts Warning
Description: Adidas is launching a new line with actress Jenna Ortega Adidas unexpectedly updated its financial guidance for the coming year, warning investors that the aftershocks of its dealing with Ye, the rapper formerly known as Kanye West, keep on coming. If it does not sell the existing Yeezy stock, it could lower sales by… Read more »
Chick-fil-A will test a cauliflower sandwich in its first plant-based pilot
Description: Chick-fil-A will test its first plant-based entree: a cauliflower sandwich.The new sandwich closely resembles its famous chicken sandwich, but uses breaded and pressure-cooked cauliflower in place of meat. Source: CNBC.com Date: Feb 09, 2023 Link: https://www.cnbc.com/2023/02/09/chick-fil-a-cauliflower-sandwich.html?__source=iosappshare%7Ccom.apple.UIKit.activity.Mail Questions for discussion: Do you think this decision is a good one for the firm? How might it… Read more »
A look at the sneaky fees at Canada’s biggest tourist spot that some call ‘a total cash grab’
Description: With around 14 million annual visitors, Niagara Falls is already a potential cash cow to the many area businesses serving tourists. But at some of them, visitors are finding contentious fees added to their bills — and CBC Marketplace has found they’re growing. Source: CBC.ca Date: Feb 10, 2023 Link: https://www.cbc.ca/news/business/marketplace-tourist-fees-1.6739759 Questions for discussion: What is… Read more »
Campaign Trail: Neutrogena lathers up reality TV parody on TikTok
Description: Movers+Shakers mined dating show tropes to turn one of the skincare brand’s products into the “bombshell” of “Hydro House.” Source: MarketingDive.com Date: Feb 03, 2023 Link: https://www.marketingdive.com/news/neutrogena-hydro-house-tiktok-movers-shakers-campaign-trail/641901/?utm_source=Sailthru&utm_medium=email&utm_campaign=Newsletter%20Weekly%20Roundup:%20Marketing%20Dive:%20Daily%20Dive%2002-04-2023&utm_term=Marketing%20Dive%20Weekender Questions for discussion: Summarize the TikTok strategy used by Neutrogena to break through the clutter on social media. What do you think about the strategy and the… Read more »
Ask for Payment Before or After? The Effects of Timing in Pay-What-You-Want Pricing
Description: Pay-what-you-want is a pricing mechanism where consumers can decide how much to pay for a product or service. Variations of this idea have been employed widely over the years. Public museums, such as New York’s Metropolitan Museum of Art, have long allowed nominally free entry but with requests for donations at entry and/or exit…. Read more »
Nike Sues Lululemon (Again)
Description: Nike is suing Lululemon in a Manhattan federal court for unspecified damages, accusing the Canadian company of patent infringements in four of Lulu’s athletic shoe models. Source: MarketingDive.com Date: Jan 31, 2023 Link: https://www.mediapost.com/publications/article/382086/nike-sues-lululemon-again.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=129129&hashid=7T9TCmQZSDGbnu-424RuBQ Questions for discussion: What do you believe is behind Nike’s strategy? Do you think Lululemon will do well in this… Read more »
Jobs report shows increase of 517,000 in January, crushing estimates, as unemployment rate hit 53-year low
Description: The employment picture started off 2023 on a stunningly strong note, with nonfarm payrolls posting their biggest gain since July 2022. Source: CNBC.com – video report Date: Feb 03, 2023 Link: https://www.cnbc.com/2023/02/03/jobs-report-january-2023-.html Questions for discussion: Where were the main growth areas for employment? What does this say about how the economy is recovering from… Read more »
Applied Marketing, 2e
Canadian Edition
