Posted by & filed under Ethics, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Relationship Marketing.

Description: Marketing Week columnist Mark Ritson, former Eve Sleep CEO Cheryl Calverley, the LinkedIn B2B Institute’s Peter Weinberg and Jon Lombardo, and Digitas’s chief strategy officer Matt Holt debate the core principles behind marketing effectiveness.


Date: Mar 28, 2023


Questions for discussion:

  • What is meant by the term “marketing effectiveness”, as used in this report?
  • What are some of the interpretations and strategies for achieving marketing effectiveness?
  • What are your thoughts on the subject?