Posted by & filed under Innovation, Integrated Marketing Communications (IMC), Relationship Marketing.

Description: When Dereck Paul was training as a doctor at the University of California San Francisco, he couldn’t believe how outdated the hospital’s records-keeping was. The computer systems looked like they’d time-traveled from the 1990s, and many of the medical records were still kept on paper.


Date: Apr 05, 2023


Questions for discussion:

  • Summarize the challenges facing doctors and the opportunities to help provided by AI.
  • How will these contributions to help manage operations, costs, and patient relations, in your opinion?