Description: Takeaways from the big game’s ads, including breakdowns by social engagement, popularity and more. Source: MarketingDive.com Date: Feb 13, 2023 Link: https://www.marketingdive.com/news/by-the-numbers-super-bowl-lvii-2023/642322/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202023-02-15%20Marketing%20Dive%20Newsletter%20%5Bissue:48091%5D&utm_term=Marketing%20Dive Questions for discussion: What do the numbers say about SuperBowl advertising? What do you think of “ The Farmer’s Dog” ad? What was the message communicated to the target audience?
Posts Categorized: Relationship Marketing
Haunted By Kanye Deal, Adidas Posts Warning
Description: Adidas is launching a new line with actress Jenna Ortega Adidas unexpectedly updated its financial guidance for the coming year, warning investors that the aftershocks of its dealing with Ye, the rapper formerly known as Kanye West, keep on coming. If it does not sell the existing Yeezy stock, it could lower sales by… Read more »
Chick-fil-A will test a cauliflower sandwich in its first plant-based pilot
Description: Chick-fil-A will test its first plant-based entree: a cauliflower sandwich.The new sandwich closely resembles its famous chicken sandwich, but uses breaded and pressure-cooked cauliflower in place of meat. Source: CNBC.com Date: Feb 09, 2023 Link: https://www.cnbc.com/2023/02/09/chick-fil-a-cauliflower-sandwich.html?__source=iosappshare%7Ccom.apple.UIKit.activity.Mail Questions for discussion: Do you think this decision is a good one for the firm? How might it… Read more »
Super Bowl ads are officially sold out and beer is spending big
Description: The hottest ticket in town for advertisers is officially sold out. Fox said Monday that in-game ads for Super Bowl LVII have all been sold. Source: Fortune.com Date: Feb 06, 2023 Link: https://fortune.com/2023/02/06/super-bowl-ads-sold-out-beer-crypto/?utm_source=Iterable&utm_medium=email&utm_campaign=campaign_6113321&tpcc=crmsubpromo Questions for discussion: What does the report suggest about the commercial value of the Super Bowl broadcast experience? Which metrics are most important… Read more »
YouTube Gave Me Everything. Then I Grew Up.
Description: My life so far has often been distilled to numbers: 1.7 million subscribers, 1.8 million total followers, 155 million views. At 12 years old, I started posting videos on YouTube. In November, at 24, I quit. Source: NYTimes.com Date: Feb 05, 2023 Link: https://www.nytimes.com/2023/02/05/opinion/elle-mills-youtube-quit.html?smid=em-share Questions for discussion: What can marketers learn from this first-person narrative about the… Read more »
A look at the sneaky fees at Canada’s biggest tourist spot that some call ‘a total cash grab’
Description: With around 14 million annual visitors, Niagara Falls is already a potential cash cow to the many area businesses serving tourists. But at some of them, visitors are finding contentious fees added to their bills — and CBC Marketplace has found they’re growing. Source: CBC.ca Date: Feb 10, 2023 Link: https://www.cbc.ca/news/business/marketplace-tourist-fees-1.6739759 Questions for discussion: What is… Read more »
The Manhattan high-rise that shrunk itself down
Description: In 1986, a New York zoning activist made a startling discovery: A newly constructed building was over a dozen floors too high. What followed was one of the strangest outcomes in the history of big-city housing. Source: TheHustle.co Date: Feb 03, 2023 Link: https://link.thehustle.co/view/6336092910af034736048108i4gus.4amh/236068f4 Questions for discussion: What does the article say about the… Read more »
The Great Construction Mystery
Description: Here’s something odd: We’re getting worse at construction. Think of the technology we have today that we didn’t in the 1970s. The new generations of power tools and computer modeling and teleconferencing and advanced machinery and prefab materials and global shipping. You’d think we could build much more, much faster, for less money, than… Read more »
Campaign Trail: Neutrogena lathers up reality TV parody on TikTok
Description: Movers+Shakers mined dating show tropes to turn one of the skincare brand’s products into the “bombshell” of “Hydro House.” Source: MarketingDive.com Date: Feb 03, 2023 Link: https://www.marketingdive.com/news/neutrogena-hydro-house-tiktok-movers-shakers-campaign-trail/641901/?utm_source=Sailthru&utm_medium=email&utm_campaign=Newsletter%20Weekly%20Roundup:%20Marketing%20Dive:%20Daily%20Dive%2002-04-2023&utm_term=Marketing%20Dive%20Weekender Questions for discussion: Summarize the TikTok strategy used by Neutrogena to break through the clutter on social media. What do you think about the strategy and the… Read more »
Airbnb is making a simple, but big booking change bringing it closer to hotel check-in
Description: Come Spring 2023, Airbnb will require all users booking reservations on its platform to verify their identity to book a reservation, further expanding a program that asks for credentials like a photo of a valid government-issued ID or a legal name and address. Source: CNBC.com – video report Date: Jan 23, 2023 Link: https://www.cnbc.com/2023/02/03/airbnb-will-soon-push-all-vacationers-and-hosts-to-verify-identity.html Questions for discussion: What… Read more »
Applied Marketing, 2e
Canadian Edition
