Advertising Acts as Another Vehicle of Protest to Ukraine War

Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Integrated Marketing Communications (IMC), Marketing Research, Relationship Marketing.

Description: Criticism of Russia has become a common feature of advertisements and the marketing industry. Source: NYTimes.com Date: Mar 05, 2022 Link: https://www.nytimes.com/2022/03/05/business/media/ukraine-advertising.html Questions for discussion: What does the report say about the way advertising is penetrating digital barriers? In general, do you think there is any potential problem with advertisers taking a political position… Read more »

Meta Says It Wants to Boost Women-Led Businesses

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Product Brands and Branding, Relationship Marketing, Services Marketing.

Description: Women launched a ton of businesses during the pandemic, but they still face challenges that men don’t. The social media giant has launched an e-learning platform to help these entrepreneurs get ahead Source: INC.com Date: Mar 02, 2022 Link: https://www.inc.com/rebecca-deczynski/international-womens-month-meta-women-led-small-business.html Questions for discussion: What are the benefits that accrue to Meta brand for providing… Read more »

Shopify says it has removed most pirated content publishers are suing it for hosting

Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Marketing Research, Marketing Strategy, Product Brands and Branding, Relationship Marketing.

Description: Shopify Inc. says it has taken down the vast majority of content that five textbook publishers say is pirated and infringes on their trademarks. Source: BNNBloomberg. Ca – video report Date: Mar 04, 2022 Link: https://www.bnnbloomberg.ca/shopify-says-it-has-removed-most-pirated-content-publishers-are-suing-it-for-hosting-1.1732597 Questions for discussion: What are the problems facing Shopify? What damage do you think is done to the… Read more »

Black History Month offers retailers an opportunity to meet unmet demand

Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Market Segmentation, Marketing Research, Relationship Marketing.

Description: The trend: A number of retailers, including Amazon, Nordstrom, and Target, have used Black History Month to highlight their efforts to increase the number of products produced by Black-owned brands and products on their shelves. Source: eMarketer.com Date: Feb 24, 2022 Link: https://www.emarketer.com/content/black-history-month-offers-retailers-opportunity-meet-unmet-demand Questions for discussion: What does the report say about the opportunities available to businesses? How… Read more »

How Financial Reporting Affects Consumers

Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Relationship Marketing.

Description: It’s not part of Marketing 101, but the next uptick in your firm’s sales could be in the days after its earnings announcement. In the 10 days after an earnings announcement, publicly held firms see an average increase of 1.1% in consumer footfalls at their brick-and-mortar stores and in online sales, according to a… Read more »

From kitchen to Bloomingdale’s to online success: How this small business founder pivoted her strategy during the pandemic

Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Market Segmentation, Marketing Research, Marketing Strategy, Product Brands and Branding, Relationship Marketing.

Description: When Teri Johnson, founder of the Harlem Candle Co., realized how serious the Covid-19 shutdown was going to be, she ordered as much inventory as she could. The Harlem resident founded the company in 2014 and personally designs each candle to honor and capture the essence of neighborhood icons such as Langston Hughes, James… Read more »

Etsy CEO talks earnings, raising seller fees, and advertising to men

Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Integrated Marketing Communications (IMC), Marketing Strategy, Product Brands and Branding, Relationship Marketing, Retail Marketing, Supply Chain.

Description: Etsy CEO Josh Silverman joins Yahoo Finance Live to discuss the company’s earnings, its reinvestment in the platform, raising fees, and attracting male users with NFL ads. Source: Yahoo.finance.com – video report Date: Feb 25, 2022 Link: https://finance.yahoo.com/video/etsy-ceo-talks-earnings-raising-155135053.html?contentType=VIDEO Questions for discussion: Why did Etsy’s stock value shoot up? Why did it fall so dramatically… Read more »

Are Subscriptions the Way to Hang on to Your Customers?

Posted by & filed under Consumer/Buyer Behavior, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Relationship Marketing.

Description: Taco Bell and Sweetgreen recently joined the subscription party. Should your company be next? Source: INC.com Date: Feb 18, 2022 Link: https://www.inc.com/melissa-angell/subscription-rates-customer-churn-index.html Questions for discussion: What is the “subscription model”? Why does it help retain customers? Why else do you think it tends to work?

Harsh winter conditions an obstacle to EV adoption in Canada: survey

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Description: A growing majority of Canadians would consider picking an electric vehicle (EV) for their next set of wheels, according to a new survey, but most continue to worry about range and reliability issues in harsh winter weather. Source: Yahoo.Finance.com – video report Date: Feb 18, 2022 Link: https://ca.finance.yahoo.com/news/harsh-winter-conditions-an-obstacle-to-ev-adoption-in-canada-survey-131819292.html Questions for discussion: What does the… Read more »

Americans are paying more for worse stuff, study finds

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Description: Measured by consumer prices, U.S. inflation is the highest in 40 years. Look at what Americans are actually getting for their money and the rate may be even higher, according to researchers at the University of Michigan. Source: BNNBloomberg.ca – video report Date: Feb 17, 2022 Link: https://www.bnnbloomberg.ca/americans-are-paying-more-for-worse-stuff-study-finds-1.1724841 Questions for discussion: What does the… Read more »