Description: The publisher of the Toronto Star is calling on Canadian companies to dedicate at least 20 per cent of their advertising budgets to local media. Jordan Bitove made the request Thursday at a Canadian Club luncheon in Toronto, where he said convincing local companies to dedicate their ad spending within Canada is crucial because tech giants who link to articles published by his… Read more »
Posts Categorized: Relationship Marketing
Coke asks consumers to generate art with new AI platform
Description: Coca-Cola unveiled an artificial intelligence (AI) platform that is the first of its kind to combine OpenAI’s GPT-4 and DALL-E technologies, per a company blog post. “Create Real Magic” was developed through a partnership between OpenAI and Bain & Company. Source: MarketingDive.com – video report Date: Mar 20, 2023 Link: https://www.marketingdive.com/news/coca-cola-coke-generative-ai-marketing-art/645465/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202023-03-21%20Marketing%20Dive%20Newsletter%20%5Bissue:48940%5D&utm_term=Marketing%20Dive Questions for discussion: What is… Read more »
Netflix pushes deeper into the $170B gaming industry
Description: Hey, should I chat up Theo, a tattooed musician, or confident web designer Dakota? That’s a dilemma in “Too Hot to Handle: Love Is a Game,” one of Netflix’s most-played games, downloaded 1m+ times since its December release. Source: https://thehustle.co Date: Mar 21, 2023 Link: https://thehustle.co/03212023-netflix-gaming/ Questions for discussion: What does the report say about the… Read more »
Bodyarmor Lyte Debuts J.Lo Campaign, Powerade Mum On Ja Morant
Description: Bodyarmor’s largest-ever campaign is a partnership with Jennifer Lopez for Bodyarmor Lyte two months after Carrie Underwood made her debut for the sports drink. Source: MediaPost.com – video report Date: Mar 20, 2023 Link: https://www.mediapost.com/publications/article/383568/bodyarmor-lyte-debuts-jlo-campaign-powerade-mum.html Questions for discussion: What are the risks and benefits of working celebrities into ad campaigns, as illustrated by these… Read more »
Zellers relaunching 12 stores across Canada today — and nostalgia is the door crasher
Description: A dozen locations set to open, despite tough outlook for department stores Source: CBC.ca – video report Date: Mar 23, 2023 Link: https://www.cbc.ca/news/business/zellers-launch-day-1.6787089 Questions for discussion: What do you think about this promotional campaign based on nostalgia? What does the report say about the marketing strategies planned by the retailer? Do you think this… Read more »
How Used Hotel Soap Gets Recycled Into Brand New Bars | World Wide Waste | Insider Business
Description: How Used Hotel Soap Gets Recycled Into Brand New Bars | World Wide Waste | Insider Business Source: BusinessInsider.com – video report Date: Mar 20, 2023 Link: https://www.youtube.com/watch?v=6qJV34pcOaw Questions for discussion: Summarize the pros and cons of this effort to recycle hotel soap? What are the financial, marketing and managerial implications for the firms… Read more »
What Does the Banking Crisis Mean for Startups and Small Business Owners?
Description: Author, CPA and business owner Gene Marks break down everything entrepreneurs need to know about the impact of the SVB collapse. Source: Entrepreneur.com – video report Date: Mar 20, 2023 Link: https://www.entrepreneur.com/business-news/what-does-the-banking-crisis-mean-for-small-business-owners/447997 Questions for discussion: What does Gene Marks have to say about the banking crisis? How should small businesses be dealing with the… Read more »
Real Cars, Virtual Worlds – The Future Of Car Shopping Moves To The Metaverse (With A Dash Of ChatGPT)
Description: In the tech industry, the evolution of shopping from traditional e-commerce experiences (think Amazon and Shopify) to immersive 3D virtual showrooms (hello, virtual worlds and the metaverse!) has long been anticipated. Source: SixPixels.com – podcast Date: Mar 14, 2023 Link: https://www.sixpixels.com/articles/archives/real-cars-virtual-worlds-the-future-of-car-shopping-moves-to-the-metaverse-with-a-dash-of-chatgpt/ Questions for discussion: Describe this latest shopping experience concept. Do you think it will be readily… Read more »
Canadian Tire launches fee-based Triangle Rewards subscription program for $89/year
Description: Canadian Tire Corp. has rolled out a new fee-based subscription tier as part of its Triangle Rewards loyalty program.The retailer said Monday the subscription, which will cost $89 a year plus taxes, is an upgrade to its existing rewards program that will deliver “even more value to customers.” Source: BNNBloomberg.ca – video report Date:… Read more »
Bud Light Seltzer clears up misconception about its formula
Description: Bud Light Seltzer is out with a new campaign, “100% Hard Seltzer, 0% Beer,” designed to dispel the misconception that the beverage contains beer, the brand said in a press release. Source: MarketingDive.com – video report Date: Mar 08, 2023 Link: https://www.marketingdive.com/news/bud-light-seltzer-marketing-game-misconceptions/644408/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202023-03-08%20Marketing%20Dive%20Newsletter%20%5Bissue:48613%5D&utm_term=Marketing%20Dive Questions for discussion: What do you think of the decision to use the… Read more »