Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Pricing, Product Brands and Branding.

Description: Know your customers’ needs, track your rivals, and choose a clear strategy.


Date: Jan 19, 2023


Questions for discussion:

  • What are the key criticisms and strategic advice that is presented to the company?
  • Do you agree with this line of thinking?
  • What would you advise?