Bed Bath & Beyond shares plummet after company warns of potential bankruptcy

Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Product Brands and Branding, Retail Marketing, Services Marketing.

Description: Bed Bath & Beyond warned Thursday it’s running out of cash and is considering bankruptcy.

Source: CNBC.com – video report

Date: Jan 05, 2023

Link: https://www.cnbc.com/2023/01/05/bed-bath-beyond-shares-plummet-as-company-warns-of-deeper-financial-troubles.html?qsearchterm=bed%20

Questions for discussion:

  • What is the current situation facing management?
  • Is there a marketing solution to restarting this brand?
  • What would you advise the company do in the short and long run?