Description: A new ad from Ryan Reynolds’ Mint Mobile was partially scripted using the conversational artificial intelligence (AI) model ChatGPT, per details emailed to Marketing Dive.
Source: MarketingDive.com – video report
Date: Jan 11, 2023
Questions for discussion:
- Summarize the marketing thinking behind this publicity event.
- Why is Ryan Reynolds key to this effort?
- What do you think the impact will be on marketers and consumers?