Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Metrics/Analytics, Product Brands and Branding, Relationship Marketing.

Description: A new ad from Ryan Reynolds’ Mint Mobile was partially scripted using the conversational artificial intelligence (AI) model ChatGPT, per details emailed to Marketing Dive.

Source: – video report

Date: Jan 11, 2023


Questions for discussion:

  • Summarize the marketing thinking behind this publicity event.
  • Why is Ryan Reynolds key to this effort?
  • What do you think the impact will be on marketers and consumers?