Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC), Marketing Strategy, Product Brands and Branding, Relationship Marketing.

Description: Mercedes-Benz at CES unveiled a partnership with Superplastic, a Web3-adjacent entertainment brand that creates virtual characters for social media and associated collectibles like toys and apparel, per details shared with Marketing Dive.

Source: – video report

Date: Jan 06, 2023


Questions for discussion:

  • What is the conceptual thinking behind this campaign?
  • Do you think it will resonate with the target audience?