Description: Mercedes-Benz at CES unveiled a partnership with Superplastic, a Web3-adjacent entertainment brand that creates virtual characters for social media and associated collectibles like toys and apparel, per details shared with Marketing Dive.
Source: MarketingDive.com – video report
Date: Jan 06, 2023
Questions for discussion:
- What is the conceptual thinking behind this campaign?
- Do you think it will resonate with the target audience?