Posted by & filed under Consumer/Buyer Behavior, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Product Brands and Branding, Relationship Marketing.

Description: A new report by e-merchandising platform Nfinite shows expectations may be rising for product imagery. The report, which surveyed 1,000 U.S. consumers, highlights the growing impact that augmented reality and customized product imagery have on consumer engagement, trust, and e-commerce success.


Date: Dec 06, 2022


Questions for discussion:

  • What is the significance of this research?
  • Which product category sellers need to be particularly concerned?
  • How can marketers improve on this strategy?