Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Market Segmentation, Marketing Research, Marketing Strategy.

Description: Marketers believe boomers are unlikely to switch up brand choices, with only 5% of U.S. advertising targeting them, according to Havas Group. And yet, boomers have the greatest wealth, drive the most actual spending, and aren’t as hidebound as marketers think.


Date: Jan 03, 2023


Questions for discussion:

  • Summarize the key advice presented to marketers and the reasons given.
  • Do you agree with this assessment?
  • What else would you add to this discussion?