Description: Marketers believe boomers are unlikely to switch up brand choices, with only 5% of U.S. advertising targeting them, according to Havas Group. And yet, boomers have the greatest wealth, drive the most actual spending, and aren’t as hidebound as marketers think.
Date: Jan 03, 2023
Questions for discussion:
- Summarize the key advice presented to marketers and the reasons given.
- Do you agree with this assessment?
- What else would you add to this discussion?