Posted by & filed under Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Relationship Marketing.

Description: There were more than a handful of worthy candidates considered by MediaPost editors for this year’s Executive of the Year honors.


Date: Jan 08, 2023


Questions for discussion:

  • What are some marketing insights posed by Marc Pritchard?
  • Do you agree that there is “no average consumer”?
  • Can marketers always follow this line of thinking in all product categories?