Description: It’s five months since Elon Musk overpaid for a relatively small microblogging platform called Twitter. The platform had punched above its weight in pure user numbers thanks to an unrivaled ability to both distribute real-time information and make expertise available. Combine these elements with your own critical faculty — to weed out the usual spam and… Read more »
Posts Categorized: Marketing Research
Coke asks consumers to generate art with new AI platform
Description: Coca-Cola unveiled an artificial intelligence (AI) platform that is the first of its kind to combine OpenAI’s GPT-4 and DALL-E technologies, per a company blog post. “Create Real Magic” was developed through a partnership between OpenAI and Bain & Company. Source: MarketingDive.com – video report Date: Mar 20, 2023 Link: https://www.marketingdive.com/news/coca-cola-coke-generative-ai-marketing-art/645465/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202023-03-21%20Marketing%20Dive%20Newsletter%20%5Bissue:48940%5D&utm_term=Marketing%20Dive Questions for discussion: What is… Read more »
Netflix pushes deeper into the $170B gaming industry
Description: Hey, should I chat up Theo, a tattooed musician, or confident web designer Dakota? That’s a dilemma in “Too Hot to Handle: Love Is a Game,” one of Netflix’s most-played games, downloaded 1m+ times since its December release. Source: https://thehustle.co Date: Mar 21, 2023 Link: https://thehustle.co/03212023-netflix-gaming/ Questions for discussion: What does the report say about the… Read more »
Bodyarmor Lyte Debuts J.Lo Campaign, Powerade Mum On Ja Morant
Description: Bodyarmor’s largest-ever campaign is a partnership with Jennifer Lopez for Bodyarmor Lyte two months after Carrie Underwood made her debut for the sports drink. Source: MediaPost.com – video report Date: Mar 20, 2023 Link: https://www.mediapost.com/publications/article/383568/bodyarmor-lyte-debuts-jlo-campaign-powerade-mum.html Questions for discussion: What are the risks and benefits of working celebrities into ad campaigns, as illustrated by these… Read more »
Netflix To Grow To 10M Ad-Supported Global Subscribers, 3.1M In U.S., Canada: Analyst
Description: Netflix will reach 10 million ad-supported subscribers globally by the end of this year, with about 30% — 3.1 million — coming from the U.S./Canada, according to MoffettNathanson Research. Source: MediaPost.com Date: Mar 15, 2023 Link: https://www.mediapost.com/publications/article/383381/netflix-to-grow-to-10m-ad-supported-global-subscri.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=129584&hashid=VqrNVU8KRva-05RcXzdoNQ Questions for discussion: What does the report say about the growth of ad-supported and other subscribers? What… Read more »
Real Cars, Virtual Worlds – The Future Of Car Shopping Moves To The Metaverse (With A Dash Of ChatGPT)
Description: In the tech industry, the evolution of shopping from traditional e-commerce experiences (think Amazon and Shopify) to immersive 3D virtual showrooms (hello, virtual worlds and the metaverse!) has long been anticipated. Source: SixPixels.com – podcast Date: Mar 14, 2023 Link: https://www.sixpixels.com/articles/archives/real-cars-virtual-worlds-the-future-of-car-shopping-moves-to-the-metaverse-with-a-dash-of-chatgpt/ Questions for discussion: Describe this latest shopping experience concept. Do you think it will be readily… Read more »
Canadian Tire launches fee-based Triangle Rewards subscription program for $89/year
Description: Canadian Tire Corp. has rolled out a new fee-based subscription tier as part of its Triangle Rewards loyalty program.The retailer said Monday the subscription, which will cost $89 a year plus taxes, is an upgrade to its existing rewards program that will deliver “even more value to customers.” Source: BNNBloomberg.ca – video report Date:… Read more »
Bud Light Seltzer clears up misconception about its formula
Description: Bud Light Seltzer is out with a new campaign, “100% Hard Seltzer, 0% Beer,” designed to dispel the misconception that the beverage contains beer, the brand said in a press release. Source: MarketingDive.com – video report Date: Mar 08, 2023 Link: https://www.marketingdive.com/news/bud-light-seltzer-marketing-game-misconceptions/644408/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202023-03-08%20Marketing%20Dive%20Newsletter%20%5Bissue:48613%5D&utm_term=Marketing%20Dive Questions for discussion: What do you think of the decision to use the… Read more »
Don’t Overlook Your Most Lucrative Consumer Segment
Description: Marketers believe boomers are unlikely to switch up brand choices, with only 5% of U.S. advertising targeting them, according to Havas Group. And yet, boomers have the greatest wealth, drive the most actual spending, and aren’t as hidebound as marketers think. Source: MediaPost.com Date: Mar 07, 2023 Link: https://www.mediapost.com/publications/article/383188/dont-overlook-your-most-lucrative-consumer-segmen.html?utm_source=newsletter&utm_medium=email&utm_content=readmore&utm_campaign=129510&hashid=sEI_WGOFRPC9S2yOZBKY8g Questions for discussion: What does… Read more »
A Colorado Ski Area With No Lift Lines? This One Has No Lifts at All.
Description: At Bluebird Backcountry, you can feel the thrill of making fresh tracks without the constant fear of avalanches. And you can bring your dog. Source: NYTimes.com Date: Mar 10, 2023 Link: https://www.nytimes.com/2023/03/10/travel/colorado-backcountry-skiing.html Questions for discussion: Summarize the approach taken to explore the concept and then establish the alternative ski experience? How is this a… Read more »
Applied Marketing, 2e
Canadian Edition
