Description: A couple years ago, artificial intelligence still seemed like a somewhat far-off, sci-fi version of reality. And it certainly didn’t seem like something that would completely transform how marketers work within the next few years. Source: hubspot.com – video report Date: Feb 27, 2023 Link: https://blog.hubspot.com/marketing/will-ai-replace-marketing-or-search-engines?utm_medium=email&utm_source=rasa_io&utm_campaign=newsletter Questions for discussion: What does the article say… Read more »
Posts Categorized: Marketing Research
Display advertising in 5 charts: From programmatic to retail media
Description: According to our forecast, US display ad spend will grow by 15.7% this year, reaching $163.29 billion. Here are five charts that offer a closer look at what display ad spending looks like in 2023. Source: Insiderintelligence.com Date: Feb 27, 2023 Link: https://www.insiderintelligence.com/content/display-advertising-5-charts-programmatic-retail-media?utm_source=Newsletter&utm_medium=Email&utm_campaign=eDaily%2002.28.2023&utm_content=eDaily%2002.28.2023&utm_term=eMarketer%20Daily%20CORE/EMEA%20%28Mon-Fri%29 Questions for discussion: What do the charts say about display advertising?… Read more »
Target And Sephora Sharpen Their ‘Trading Down’ Game
Description: People are increasingly stressed about the way rising prices are wrecking family budgets, with 50% reporting that they have traded down to a private-label product in the last year. New research from Gartner highlights opportunities for both retailers and the national brands trying to hold onto sales and how chief marketing officers can take… Read more »
Google blocks news in some Canadian searches, in response to proposed media law
Description: A bill under consideration in Canada would require platforms like Google and Meta to negotiate payments with publishers when they link to their content. In response, Google, which opposes the proposed law, is testing blocking news in a small number of searches. Source: niemanlab.org Date: Feb 23, 2023 Link: https://www.niemanlab.org/2023/02/google-blocks-news-in-some-canadian-searches-in-response-to-proposed-media-law/ Questions for discussion: What does the report say… Read more »
The Future of Human Agency
Description: Experts are split about how much control people will retain over essential decision-making as digital systems and AI spread. They agree that powerful corporate and government authorities will expand the role of AI in people’s daily lives in useful ways. But many worry these systems will diminish individuals’ ability to control their choices Source:… Read more »
Covid’s ‘legacy of weirdness’: Layoffs spread, but some employers can’t hire fast enough
Description: Job cuts are rising at some of the biggest U.S. companies, but others are still scrambling to hire workers, the result of wild swings in consumer priorities since the Covid pandemic began three years ago. Source: CNBC.com – video reports Date: Feb 21, 2023 Link: https://www.cnbc.com/2023/02/20/weird-job-market-layoffs-hiring.html?__source=iosappshare%7Ccom.apple.UIKit.activity.Mail Questions for discussion: Summarize the employment trends and hiring taking place… Read more »
Advertisers remain committed to Google as TikTok and AI-powered Bing try to become search competitors
Description: Digital ad costs are rising, the online ad marketplace is becoming more saturated and the way people look for information on the internet is changing, popularizing new ways to search beyond Google. It’s left advertisers thinking about diversifying their search spend away from Google, agency executives say. Source: digiday.com Date: Feb 22, 2023 Link: https://digiday.com/marketing/advertisers-remain-committed-to-google-as-tiktok-and-microsoft-try-to-become-search-competitors/?utm_medium=email&utm_source=rasa_io&utm_campaign=newsletter… Read more »
Hootsuite to ditch free plan, begin charging users for social media tool
Description: Hootsuite says it will eliminate the free tier of its social media management tool next month.The Vancouver-based technology company says the tool, which allows users to browse, manage and schedule social media posts, will come with a fee beginning March 31. Source: BNNBloomberg.com – video report Date: Feb 23, 2023 Link: https://www.bnnbloomberg.ca/hootsuite-to-ditch-free-plan-begin-charging-users-for-social-media-tool-1.1887983 Questions for… Read more »
The Future Is AI-ncredible – Why Every Organization Needs To Embrace AI Technology
Description: Here’s my hot take on ChatGPT and other AI-assisted writing and editing tools: I know they work, mostly because no one has been able to notice when I am (or when I am not) using them (like right now?). And, if that isn’t the power of helping to create better work (with what feels… Read more »
The Brewing Backlash Over Rewards Programs
Description: Customers are unhappy when their favorite retailers make it harder to earn rewards, as Starbucks, Dunkin’ and Best Buy have recently done. But firms have to walk a fine line between customer loyalty and profits, says Wharton’s Raghuram Iyengar. Source: knowledge.wharton.upenn.edu/ Date: Feb 14, 2023 Link: https://knowledge.wharton.upenn.edu/podcast/knowledge-at-wharton-podcast/the-brewing-backlash-over-rewards-programs/?utm_campaign=KatW2023&utm_medium=email&utm_source=kw_campaign_monitor&utm_term=2-15-2023&utm_content=The_Brewing_Backlash_Over_Rewards_Programs Questions for discussion: What does the research… Read more »
Applied Marketing, 2e
Canadian Edition
