Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Relationship Marketing.

Description: Technology innovations shaped the world in which Queen Elizabeth II reigned. She embraced all. Perhaps it’s because she realized the connection media technology — and ultimately, the internet — could create between the monarchy and people. The 96-year-old, who represented an institution dating back centuries, was more tech-savvy than many imagined.

Source: – video report

Date: Sep 07, 2022


Questions for discussion:

  • From a marketing communications and PR point of view, what do you think about the message and messenger?
  • Given our familiarity with social media and technologies, what would you advise public figures today, such as King Charles?