Description: Federal Innovation Minister François-Philippe Champagne is selling Canada’s battery-supply chain prowess in Asia again this week, but this time he has a new boast in his back pocket. Research firm BloombergNEF pushed Canada’s position in its annual global ranking of battery-producing countries ahead of everyone else but China. Source: BNNBloomberg.ca Date: Nov 22, 2022… Read more »
Posts Categorized: Global Marketing
Elon Musk’s backers cheer him on, even if they aren’t sure what he’s doing to Twitter
Description: Elon Musk’s acquisition of Twitter has not exactly taken off like a rocket. After trying desperately to get out of the $44 billion purchase, he faced a court battle for reneging. So he went through with it, while complaining that he was “obviously overpaying.” Mass layoffs and mass resignations have left Twitter a shadow… Read more »
Iger announces first big moves in new tenure as Disney CEO: Restructuring and departure of Chapek right hand Kareem Daniel
Description: Bob Iger, less than 24 hours after returning to the helm of Disney, told employees Monday that the company would be undergoing a restructuring in coming weeks. One of the first steps, Iger announced, would be the departure of Kareem Daniel, the company’s head of media and entertainment, and right hand to now-departed CEO Bob… Read more »
The Age of Social Media Is Ending
Description: It never should have begun. Source: TheAtlantic.com Date: Nov 10, 2022 Link: https://www.theatlantic.com/technology/archive/2022/11/twitter-facebook-social-media-decline/672074/ Questions for discussion: Summarize the analysis and commentary presented in the article. Do you agree? What does this mean for marketers?
Twitter and Free Speech: What Is Musk’s Plan?
Description: As Twitter’s new owner, Elon Musk must reconcile his dream of a free-speech paradise with the reality of a business based on ad revenue. With so much money on the line, the billionaire is changing his approach, says Wharton’s Pinar Yildirim. Source: https://knowledge.wharton.upenn.edu Date: Nov 15, 2022 Link: https://knowledge.wharton.upenn.edu/article/twitter-and-free-speech-what-is-musks-plan/?utm_campaign=KatW2022&utm_medium=email&utm_source=kw_campaign_monitor&utm_term=11-16-2022&utm_content=Twitter_and_Free_Speech:_What_Is_Musk’s_Plan Questions for discussion: Summarize the… Read more »
Marketplace investigates shrinkflation and reveals the sneaky ways companies cut costs, but not prices
Description: Tracking how companies engage in shrinkflation and set prices is difficult here in Canada, experts say Source: CBC.ca Date: Nov 18, 2022 Link: https://www.cbc.ca/news/business/marketplace-shrinkflation-1.6654780 Questions for discussion: What are the ways companies deal with inflation, according to the report? Do you consider these decisions to be unethical? Should the company be transparent about changes… Read more »
Is This the End Game for Crypto?
Description: Recent events have made clear the need to regulate crypto, an industry that grew from nothing to a $3 trillion market capitalization a year ago, although most of that has now evaporated. But it also seems likely that the industry couldn’t survive regulation. Source: NYT.com Date: Nov 17, 2022 Link: https://www.nytimes.com/2022/11/17/opinion/crypto-banks-regulation-ftx.html? Questions for discussion: What does… Read more »
When Does Collaboration Become Collusion?
Description: Adhering to antitrust regulation while negotiating collective sustainability targets is proving tougher to navigate for some in the fashion industry. Source: NYTimes.com Date: Nov 07, 2022 Link: https://www.nytimes.com/2022/11/07/fashion/fashion-industry-antitrust-sustainability.html Questions for discussion: What are the issues facing the fashion industry as it attempts to become more efficient and eliminate waste? What are the marketing implications… Read more »
How Do You Create a New Product Category? By Intentionally Carrying a Heavier Load
Description: Stefan Olander, founder of the ‘gravity fitness’ brand Omorpho, on taking a counterintuitive approach to a multi-billion-dollar industry. Source: INC.com Date: Nov 07, 2022 Link: https://www.inc.com/jeff-haden/omorpho-fitness-create-new-product-category.html?utm_source=newsletters&utm_medium=email&utm_campaign=IncThisMorning-Nov%2007,%202022&leadId=261346&mkt_tok=NjEwLUxFRS04NzIAAAGH9jODEi-aB8BSWOtAjxQ5LviJsnpSGu6izEIdAulqq9OFXACSjXffhpgv8YhETHeLOiIpndGHU71NYEZ9YRA2a1coLhFrW1ZAOuZ6Ag Questions for discussion: Who is the target market for this product category? Have a look at the products presented on the company website https://www.omorpho.com and evaluate the appearance… Read more »
Reduced consumer spending has Lightspeed Commerce ‘cautious’ ahead of holiday season
Description: Lightspeed Commerce Inc.’s chief financial officer says reduced consumer spending has the software company being “cautious” ahead of the typically busy holiday season. Source: Yahoo.Finance.ca Date: Nov 03, 2022 Link: https://ca.finance.yahoo.com/news/reduced-consumer-spending-lightspeed-commerce-163818200.html Questions for discussion: What are the factors influencing Lightspeed Commerce and its customers? How is the company dealing with these influences? How are… Read more »
Applied Marketing, 2e
Canadian Edition
