Description: Americans are moving on from COVID-19. Most public places, transit, and municipalities have gotten rid of mask mandates. Vaccine booster rates have plateaued, even with the introduction of a new “bivalent” shot targeting multiple variants, including Omicron. Source: Yahoo.Finance.com – video report Date: Oct 18, 2022 Link: https://ca.finance.yahoo.com/news/pfizer-ceo-2023-pivotal-year-as-covid-19-drug-sales-wane-195020896.html Questions for discussion: How is the… Read more »
Posts Categorized: Global Marketing
Patagonia’s grand gesture sends the wrong message about ethical capitalism
Description: Patagonia’s recent blockbuster announcement that the company was “turning capitalism on its head by making the Earth our only shareholder” is generating a lot of attention. It is the start of another chapter in a long and storied history of a company that, more often than not, has been getting ethics right. Source: TheConversation.com Date: Oct… Read more »
Lexus highlights diverse personalities in latest campaign
Description: Lexus is highlighting diverse communities in its latest marketing campaign, “Never Lose Your Edge,” per a press release. The push is meant to promote the 2023 Lexus RX. Source: MarketingDive.com – video report Date: Oct 06, 2022 Link: https://www.marketingdive.com/news/lexus-diversity-influencers-campaign/633480/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202022-10-06%20Marketing%20Dive%20Newsletter%20%5Bissue:45053%5D&utm_term=Marketing%20Dive Questions for discussion: Who is the target market for this ad campaign? What is the message being… Read more »
What can we learn from Gen Z’s favorite brands?
Description: While marketing to Gen Z is notoriously challenging, some brands seem to have it figured out. Morning Consult surveyed thousands of Gen Z adults, and the data revealed some interesting findings about their preferences, including: Source: TheHustle.com Date: Sep 30, 2022 Link: https://thehustle.co/09302022-Gen-Z-brands/?utm_campaign=Healthy%20food&utm_content=09302022-Gen-Z-brands&utm_medium=email&utm_source=daily&utm_term=4ABCD Questions for discussion: What are the commonalities of these brands and businesses? What does the… Read more »
How YouTube Created the Attention Economy
Description: YouTube has consumed a good part of my days for more than a decade. As a teen-ager, I used the video-streaming platform to scrounge for crumbs of knowledge, watching free lectures on everything from algebra to literary modernism. Now I navigate to the YouTube app on my television most mornings to watch the news…. Read more »
Micron to spend up to $100 billion to build a computer chip factory in New York
Description: Micron will spend up to $100 billion over at least the next two decades building a new computer chip factory in upstate New York, the state said on Tuesday. Source: CNBC.com – video report Date: Oct 04, 2022 Link: https://www.cnbc.com/2022/10/04/micron-to-spend-up-to-100-billion-to-build-new-york-chip-plant.html?__source=iosappshare%7Ccom.apple.UIKit.activity.Mail Questions for discussion: Why is this announcement so significant? What are the implications of this development… Read more »
How one of America’s last piano manufacturers stays alive
Description: Piano-building was once one of the country’s largest industries. Today, only two companies remain in business. Source: TheHustle.co Date: Sep 29, 2022 Link: https://link.thehustle.co/view/61200bfe5acd1b72de2e7829hcmwm.d74a/f28d4c31 Questions for discussion: Summarize the history of the industry. How has the customer changed over time? Who are the competitors today? Is there a way to rejuvenate the industry? What… Read more »
Patagonia founder to give apparel company to trust, direct profits toward climate crisis fight
Description: Yvon Chouinard, the billionaire founder of outdoor apparel brand Patagonia, said on Wednesday he is giving away the company to a trust that will use its profit to fight the climate crisis. Source: CBC.ca Date: Sep 15, 2022 Link: https://www.cbc.ca/news/business/patagonia-founder-trust-climate-crisis-1.6583492 Questions for discussion: What do you think customer reaction will be to the decision?… Read more »
TikTok is upending the music industry and Spotify may be next
Description: Artists have soared to the top of the charts because of trends on TikTok, muddling the music industry’s business model. Source: CNBC.com – video report Date: Sep 05 , 2022 Link: https://www.cnbc.com/2022/09/05/tiktok-is-upending-the-music-industry-and-spotify-may-be-next.html Questions for discussion: What is happening to the music industry as a result of TikTok? How has marketing changed? What role is… Read more »
Healthcare advertisers hit the reset button
Description: Healthcare delivery went digital in 2020, and so did healthcare and pharma ad budgets. Source: InsiderIntelligence.com Date: Aug 29 , 2022 Link: https://www.insiderintelligence.com/content/healthcare-advertisers-hit-reset-button?ecid=NL1001&utm_campaign=eDaily+Weekender+9.4.2022&utm_medium=email&utm_source=Triggermail&utm_term=eMarketer+Daily+Week+in+Review+CORE%2fEMEA Questions for discussion: What does the report say about digital advertising spending by this industry? How should marketers use this information?
Applied Marketing, 2e
Canadian Edition
