Description: Stefan Olander, founder of the ‘gravity fitness’ brand Omorpho, on taking a counterintuitive approach to a multi-billion-dollar industry.
Date: Nov 07, 2022
Questions for discussion:
- Who is the target market for this product category?
- Have a look at the products presented on the company website https://www.omorpho.com and evaluate the appearance of the garments.
- How would you go about expanding the target market?
- Do you think this is a specialty product that would find acceptance by a larger audience?