Posted by & filed under Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Supply Chain.

Description: Federal Innovation Minister François-Philippe Champagne is selling Canada’s battery-supply chain prowess in Asia again this week, but this time he has a new boast in his back pocket. Research firm BloombergNEF pushed Canada’s position in its annual global ranking of battery-producing countries ahead of everyone else but China.


Date: Nov 22, 2022


Questions for discussion:

  • What does the report say about the effort to create a Canadian supply chain for battery technologies?
  • Do you think government involvement is required to make this happen?
  • What are the marketing opportunities for other businesses connected to the industry development of this supply chain?