Description: Yahoo Finance tech editor Dan Howley explains why Apple is pushing back its self-driving EV until 2026, along with the company loosening its App Store pricing rules. Source: Yahoo.Finance.com – video report Date: Dec 06, 2022 Link: https://ca.finance.yahoo.com/video/apple-postpones-development-self-driving-203909709.html?contentType=VIDEO Questions for discussion: How do you think the product development issues facing Apple’s self-driving vehicles will… Read more »
Posts Categorized: Global Marketing
May ‘Bad Spaniels’ Mock Jack Daniel’s? The Supreme Court Will Decide.
Description: The justices have agreed to hear a trademark dispute with First Amendment overtones involving a dog toy’s bathroom humor and a distinctive whiskey bottle. Source: NYTimes.com Date: Dec 05, 2022 Link: https://www.nytimes.com/2022/12/05/us/politics/bad-spaniels-jack-daniels-dog-toy.html?smid=em-share Questions for discussion: What are the branding issues in this dispute? What is your opinion on the limits and rights of the… Read more »
Lululemon drops most since 2020 on inventory, profit woes
Description: Lululemon Athletica Inc. shares fell the most since the start of the pandemic after lower-than-expected profitability raised concerns about a pileup of inventory and the yogawear maker’s full-year sales forecast disappointed Wall Street. Source: BNNBloomberg.ca – video report Date: Dec 09, 2022 Link: https://www.bnnbloomberg.ca/lululemon-drops-most-since-2020-on-inventory-profit-woes-1.1856893 Questions for discussion: According to the report, what are the… Read more »
Tim Cook says Apple will use chips built in the U.S. at Arizona factory
Description: CEO Tim Cook confirmed that Apple will buy U.S.-made microchips at an event in Arizona on Tuesday, where President Joe Biden also spoke. Source: CNBC.com – video report Date: Dec 06, 2022 Link: https://www.cnbc.com/2022/12/06/tim-cook-says-apple-will-use-chips-built-in-the-us-at-arizona-factory.html?__source=iosappshare%7Ccom.apple.UIKit.activity.Mail Questions for discussion: Why is Apple doing this? What are the implications for future global supply channels? What does this… Read more »
Meet the Man on a Mission to Expose Sneaky Price Increases
Description: Edgar Dworsky has become the go-to expert on “shrinkflation,” when products or packaging are manipulated so people get less for their money. Source: NYTimes.com Date: Nov 27, 2022 Link: https://www.nytimes.com/2022/11/26/climate/fighting-shrinkflation-consumer-products.html?smid=em-share Questions for discussion: Summarize the concerns Edgar Dwarsky has about marketing practices and pricing. Do you think the majority of consumers are upset by… Read more »
SPOS #854 – Jeremy Utley On Ideaflow And Coming Up With Better Ideas
Description: Here it is: Six Pixels of Separation – The ThinkersOne Podcast – Episode #854. As a dynamic and engaging speaker, Jeremy Utley translates his research into the history of invention and discovery into transformative learning experiences. He co-leads the d.school’s Executive Education programs, and co-teaches two celebrated courses at Stanford, Leading Disruptive Innovation and LaunchPad, which focus on creating real-world impact with the… Read more »
Have the Anticapitalists Reached Harvard Business School?
Description: Social justice joins discounted cash flows on the syllabus as essential knowledge for aspiring corporate leaders. Source: NYTimes.com Date: Nov 28, 2022 Link: https://www.nytimes.com/2022/11/28/business/business-school-social-justice.html?smid=em-share Questions for discussion: What are the main arguments presented in this article? Where do you stand on these questions? What do you believe are the obligations of the corporation to… Read more »
Why solar electric vehicles might be the next generation of EVs
Description: The world’s first commercial solar electric vehicles are hitting the U.S. and European markets in the next few years. German company Sono Motors, Southern California-based Aptera Motors, and Dutch company Lightyear are all producing electric vehicles with integrated solar panels, which can harness the sun’s power to provide around 15-45 additional miles on a clear… Read more »
In Winning a Grueling Legal Battle, Figs’s Founders Found Power in Optimism
Description: The medical scrubs company won a four-year legal battle with legacy competitor SPI. Why the co-founders wouldn’t settle, despite the high cost of litigation. Source: INC.com Date: Nov 21, 2022 Link: https://www.inc.com/rebecca-deczynski/figs-trina-spear-heather-hasson-lawsuit.html?utm_source=newsletters&utm_medium=email&utm_campaign=IncThisMorning-Nov%2021,%202022&leadId=261346&mkt_tok=NjEwLUxFRS04NzIAAAGIPkvuhstFy9fqhJaoUlo60HSq6fQvSq5xW9IDbIquKz2K69IoNnZjDwvStpUE_n7aWTtTXMvQrnNycBoNVrqso5Fjrs83wp9Qeb7uqA Questions for discussion: What does this report say about the use of legal tactics to undermine competition? Do you think the use… Read more »
Amazon, Google Make Some Healthy Launches
Description: Tech giants were busy on the health front last week, with Amazon launching Amazon Clinic for consumers and Google making announcements about a new Fitbit partnership and pilots of its Care Studio for clinicians. Source: MediaPost.com Date: Nov 22, 2022 Link: https://www.mediapost.com/publications/article/380017/amazon-google-make-some-healthy-launches.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=128358&hashid=7T9TCmQZSDGbnu-424RuBQ Questions for discussion: What are the marketing opportunities for health care tech… Read more »
Applied Marketing, 2e
Canadian Edition
