Description: An investment frenzy over “generative artificial intelligence” has gripped Silicon Valley, as tools that generate text, images and sounds in response to short prompts seize the imagination. Source: NYTimes.com Date: Jan 07, 2023 Link: https://www.nytimes.com/2023/01/07/technology/generative-ai-chatgpt-investments.html? Questions for discussion: Why is there so much excitement about this latest development in AI technology? What are some… Read more »
Posts By: Brahm Canzer
Shoppers Expecting More From Online Product Imagery, Study Shows
Description: A new report by e-merchandising platform Nfinite shows expectations may be rising for product imagery. The report, which surveyed 1,000 U.S. consumers, highlights the growing impact that augmented reality and customized product imagery have on consumer engagement, trust, and e-commerce success. Source: MediaPost.com Date: Dec 06, 2022 Link: https://www.mediapost.com/publications/article/380437/shoppers-expecting-more-from-online-product-imager.html Questions for discussion: What is the significance… Read more »
Apple postpones development of self-driving EV to 2026
Description: Yahoo Finance tech editor Dan Howley explains why Apple is pushing back its self-driving EV until 2026, along with the company loosening its App Store pricing rules. Source: Yahoo.Finance.com – video report Date: Dec 06, 2022 Link: https://ca.finance.yahoo.com/video/apple-postpones-development-self-driving-203909709.html?contentType=VIDEO Questions for discussion: How do you think the product development issues facing Apple’s self-driving vehicles will… Read more »
May ‘Bad Spaniels’ Mock Jack Daniel’s? The Supreme Court Will Decide.
Description: The justices have agreed to hear a trademark dispute with First Amendment overtones involving a dog toy’s bathroom humor and a distinctive whiskey bottle. Source: NYTimes.com Date: Dec 05, 2022 Link: https://www.nytimes.com/2022/12/05/us/politics/bad-spaniels-jack-daniels-dog-toy.html?smid=em-share Questions for discussion: What are the branding issues in this dispute? What is your opinion on the limits and rights of the… Read more »
Lululemon drops most since 2020 on inventory, profit woes
Description: Lululemon Athletica Inc. shares fell the most since the start of the pandemic after lower-than-expected profitability raised concerns about a pileup of inventory and the yogawear maker’s full-year sales forecast disappointed Wall Street. Source: BNNBloomberg.ca – video report Date: Dec 09, 2022 Link: https://www.bnnbloomberg.ca/lululemon-drops-most-since-2020-on-inventory-profit-woes-1.1856893 Questions for discussion: According to the report, what are the… Read more »
Will U.S. Holiday Shoppers Reward Companies for Doing Good?
Description: The recent Bentley-Gallup Force for Good study found that most Americans are willing to pay a premium for products from companies that have a reputation for doing good. Specifically, majorities of at least 60% said they would be willing to pay extra for a simple consumer good — a T-shirt — if the company that made… Read more »
Tim Cook says Apple will use chips built in the U.S. at Arizona factory
Description: CEO Tim Cook confirmed that Apple will buy U.S.-made microchips at an event in Arizona on Tuesday, where President Joe Biden also spoke. Source: CNBC.com – video report Date: Dec 06, 2022 Link: https://www.cnbc.com/2022/12/06/tim-cook-says-apple-will-use-chips-built-in-the-us-at-arizona-factory.html?__source=iosappshare%7Ccom.apple.UIKit.activity.Mail Questions for discussion: Why is Apple doing this? What are the implications for future global supply channels? What does this… Read more »
Once a ‘sleepy category,’ the pretzel grabs its fill of the $106B snacking space
Description: For a category that hasn’t seen much innovation during the last few decades, pretzels may seem like an unlikely place for Hershey to place a billion-dollar bet as it aims to solidify its presence in salty snacks. Source: FoodDive.com Date: Nov 28, 2022 Link: https://www.fooddive.com/news/once-a-sleepy-category-the-pretzel-grabs-its-fill-of-the-106b-snacking/630274/?utm_source=substack&utm_medium=email Questions for discussion: What has driven the development in… Read more »
Meet the Man on a Mission to Expose Sneaky Price Increases
Description: Edgar Dworsky has become the go-to expert on “shrinkflation,” when products or packaging are manipulated so people get less for their money. Source: NYTimes.com Date: Nov 27, 2022 Link: https://www.nytimes.com/2022/11/26/climate/fighting-shrinkflation-consumer-products.html?smid=em-share Questions for discussion: Summarize the concerns Edgar Dwarsky has about marketing practices and pricing. Do you think the majority of consumers are upset by… Read more »
SPOS #854 – Jeremy Utley On Ideaflow And Coming Up With Better Ideas
Description: Here it is: Six Pixels of Separation – The ThinkersOne Podcast – Episode #854. As a dynamic and engaging speaker, Jeremy Utley translates his research into the history of invention and discovery into transformative learning experiences. He co-leads the d.school’s Executive Education programs, and co-teaches two celebrated courses at Stanford, Leading Disruptive Innovation and LaunchPad, which focus on creating real-world impact with the… Read more »
Applied Marketing, 2e
Canadian Edition
