Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Metrics/Analytics, Pricing, Product Brands and Branding, Relationship Marketing, Retail Marketing.

Description: Edgar Dworsky has become the go-to expert on “shrinkflation,” when products or packaging are manipulated so people get less for their money.


Date: Nov 27, 2022


Questions for discussion:

  • Summarize the concerns Edgar Dwarsky has about marketing practices and pricing.
  • Do you think the majority of consumers are upset by these marketing decision?
  • What are alternative decisions for marketers facing rising costs?