Description: Edgar Dworsky has become the go-to expert on “shrinkflation,” when products or packaging are manipulated so people get less for their money.
Date: Nov 27, 2022
Questions for discussion:
- Summarize the concerns Edgar Dwarsky has about marketing practices and pricing.
- Do you think the majority of consumers are upset by these marketing decision?
- What are alternative decisions for marketers facing rising costs?