Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Strategy, Product Brands and Branding.

Description: The justices have agreed to hear a trademark dispute with First Amendment overtones involving a dog toy’s bathroom humor and a distinctive whiskey bottle.


Date: Dec 05, 2022


Questions for discussion:

  • What are the branding issues in this dispute?
  • What is your opinion on the limits and rights of the firm to control the use of its brand and trademarks, as it applies to this case?
  • Who do you think will win?