May ‘Bad Spaniels’ Mock Jack Daniel’s? The Supreme Court Will Decide.

Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Strategy, Product Brands and Branding.

Description: The justices have agreed to hear a trademark dispute with First Amendment overtones involving a dog toy’s bathroom humor and a distinctive whiskey bottle.

Source: NYTimes.com

Date: Dec 05, 2022

Link: https://www.nytimes.com/2022/12/05/us/politics/bad-spaniels-jack-daniels-dog-toy.html?smid=em-share

Questions for discussion:

  • What are the branding issues in this dispute?
  • What is your opinion on the limits and rights of the firm to control the use of its brand and trademarks, as it applies to this case?
  • Who do you think will win?