Lululemon drops most since 2020 on inventory, profit woes

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Marketing Strategy, Pricing, Product Brands and Branding, Relationship Marketing, Retail Marketing, Supply Chain.

Description: Lululemon Athletica Inc. shares fell the most since the start of the pandemic after lower-than-expected profitability raised concerns about a pileup of inventory and the yogawear maker’s full-year sales forecast disappointed Wall Street.

Source: BNNBloomberg.ca – video report

Date: Dec 09, 2022

Link: https://www.bnnbloomberg.ca/lululemon-drops-most-since-2020-on-inventory-profit-woes-1.1856893

Questions for discussion:

  • According to the report, what are the marketing issues facing the company and why is the commentator optimistic about future growth?
  • Do you agree with this marketing analysis?