Description: Lululemon Athletica Inc. shares fell the most since the start of the pandemic after lower-than-expected profitability raised concerns about a pileup of inventory and the yogawear maker’s full-year sales forecast disappointed Wall Street.
Source: BNNBloomberg.ca – video report
Date: Dec 09, 2022
Questions for discussion:
- According to the report, what are the marketing issues facing the company and why is the commentator optimistic about future growth?
- Do you agree with this marketing analysis?