Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Services Marketing.

Description: An investment frenzy over “generative artificial intelligence” has gripped Silicon Valley, as tools that generate text, images and sounds in response to short prompts seize the imagination.


Date: Jan 07, 2023


Questions for discussion:

  • Why is there so much excitement about this latest development in AI technology?
  • What are some of the potential product applications?
  • Can some of these become disruptors in an industry?