Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy.

Description: Here it is: Six Pixels of Separation – The ThinkersOne Podcast – Episode #854. As a dynamic and engaging speaker, Jeremy Utley translates his research into the history of invention and discovery into transformative learning experiences. He co-leads the’s Executive Education programs, and co-teaches two celebrated courses at Stanford, Leading Disruptive Innovation and LaunchPad, which focus on creating real-world impact with the tools of design and innovation. One of the most prodigious collaborators at the, Jeremy has taught alongside the likes of Lecrae, Dan Ariely, Laszlo Bock, and Greg McKeown. He has a new book out called, Idealflow – The Only Business Metric That Matters (along with co-author Perry Klebahn). In Ideaflow, they focus on offering their proven strategy for coming up with great ideas by yourself or with your team, and quickly determining which are worthy. Creativity is everyone’s business… and this book proves it. Enjoy the conversation…

Source: – podcast

Date: Nov 20, 2022


Questions for discussion:

  • What are the key ideas about creativity and disruptive thinking that would be useful for marketers to understand and apply?
  • Do you agree with this orientation toward strategic thinking?