Once a ‘sleepy category,’ the pretzel grabs its fill of the $106B snacking space

Posted by & filed under Consumer/Buyer Behavior, Innovation, Marketing Research, Marketing Strategy, Product Brands and Branding, Retail Marketing.

Description: For a category that hasn’t seen much innovation during the last few decades, pretzels may seem like an unlikely place for Hershey to place a billion-dollar bet as it aims to solidify its presence in salty snacks.

Source: FoodDive.com

Date: Nov 28, 2022

Link: https://www.fooddive.com/news/once-a-sleepy-category-the-pretzel-grabs-its-fill-of-the-106b-snacking/630274/?utm_source=substack&utm_medium=email

Questions for discussion:

  • What has driven the development in this category?
  • What does it mean for the industry?
  • What other products or categories do you think are prime for the same experience as pretzels? Explain.