Description: For a category that hasn’t seen much innovation during the last few decades, pretzels may seem like an unlikely place for Hershey to place a billion-dollar bet as it aims to solidify its presence in salty snacks.
Date: Nov 28, 2022
Questions for discussion:
- What has driven the development in this category?
- What does it mean for the industry?
- What other products or categories do you think are prime for the same experience as pretzels? Explain.