Posted by & filed under Consumer/Buyer Behavior, Innovation, Marketing Research, Marketing Strategy, Product Brands and Branding, Retail Marketing.

Description: For a category that hasn’t seen much innovation during the last few decades, pretzels may seem like an unlikely place for Hershey to place a billion-dollar bet as it aims to solidify its presence in salty snacks.


Date: Nov 28, 2022


Questions for discussion:

  • What has driven the development in this category?
  • What does it mean for the industry?
  • What other products or categories do you think are prime for the same experience as pretzels? Explain.