Tim Cook says Apple will use chips built in the U.S. at Arizona factory

Posted by & filed under Global Marketing, Product Brands and Branding, Supply Chain.

Description: CEO Tim Cook confirmed that Apple will buy U.S.-made microchips at an event in Arizona on Tuesday, where President Joe Biden also spoke.

Source: CNBC.com – video report

Date: Dec 06, 2022

Link: https://www.cnbc.com/2022/12/06/tim-cook-says-apple-will-use-chips-built-in-the-us-at-arizona-factory.html?__source=iosappshare%7Ccom.apple.UIKit.activity.Mail

Questions for discussion:

  • Why is Apple doing this?
  • What are the implications for future global supply channels?
  • What does this decision signal to other industries, in your opinion?