Posted by & filed under Global Marketing, Product Brands and Branding, Supply Chain.

Description: CEO Tim Cook confirmed that Apple will buy U.S.-made microchips at an event in Arizona on Tuesday, where President Joe Biden also spoke.

Source: – video report

Date: Dec 06, 2022


Questions for discussion:

  • Why is Apple doing this?
  • What are the implications for future global supply channels?
  • What does this decision signal to other industries, in your opinion?