Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Integrated Marketing Communications (IMC), Market Segmentation, Marketing Strategy, Product Brands and Branding, Relationship Marketing.

Description: Last week, Instagram announced Quiet mode, which lets users pause notifications to “set boundaries.” The app prompts teens to enable Quiet mode at night. In the same week, Discord bought Gas, adding the teen compliment-giving app into the messaging platform’s fold.


Date: Jan 23, 2023


Questions for discussion:

  • How are these firms dealing with complaints about their influence on teens?
  • Do you think these efforts are sufficient?
  • What else should/could they do?
  • Why do you suppose the ranking of these sites is as shown in the report?