Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Marketing Research, Relationship Marketing.

Description: How converting customers to closer relationships, leveraging them, and defending them can drive future revenue and lower costs.

Source: Sloan/

Date: Sep 13, 2022


Questions for discussion:

  • Summarize the key ideas and organization of this model.
  • In general, what do you think about the value of applying this model?