Description: How converting customers to closer relationships, leveraging them, and defending them can drive future revenue and lower costs.
Source: Sloan/MIT.edu
Date: Sep 13, 2022
Link: https://sloanreview.mit.edu/article/manage-your-customer-portfolio-for-maximum-lifetime-value/
Questions for discussion:
- Summarize the key ideas and organization of this model.
- In general, what do you think about the value of applying this model?