Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Pricing, Relationship Marketing, Supply Chain.

Description: Matt Rogers has always liked to look at areas that are overlooked. Before he left Apple to start smart device company Nest Labs in 2010, for instance, no one thought twice about their home thermostat and took its technology for granted. Nest’s smart thermostat, which allows users to control their home’s heating from an app on their phone, ended up pioneering the way for the smart home revolution and changing the way people think about their energy use.

Source: – video report

Date: Jan 17, 2023


Questions for discussion:

  • Who are the target customers Rogers should focus on to launch Mill?
  • Do you think the business model and pricing is proper?
  • How would you advise the firm to market this product?