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Description: Nike is suing Lululemon in a Manhattan federal court for unspecified damages, accusing the Canadian company of patent infringements in four of Lulu’s athletic shoe models.

Source: MarketingDive.com

Date: Jan 31, 2023

Link: https://www.mediapost.com/publications/article/382086/nike-sues-lululemon-again.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=129129&hashid=7T9TCmQZSDGbnu-424RuBQ

Questions for discussion:

  • What do you believe is behind Nike’s strategy?
  • Do you think Lululemon will do well in this category?
  • How would you package and promote the Lululemon brand as an athletic ensemble from head to toe?