Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Market Segmentation, Marketing Research, Marketing Strategy, Product Brands and Branding, Relationship Marketing, Retail Marketing.

Description: Nike is suing Lululemon in a Manhattan federal court for unspecified damages, accusing the Canadian company of patent infringements in four of Lulu’s athletic shoe models.


Date: Jan 31, 2023


Questions for discussion:

  • What do you believe is behind Nike’s strategy?
  • Do you think Lululemon will do well in this category?
  • How would you package and promote the Lululemon brand as an athletic ensemble from head to toe?