Description: Nike is suing Lululemon in a Manhattan federal court for unspecified damages, accusing the Canadian company of patent infringements in four of Lulu’s athletic shoe models.
Date: Jan 31, 2023
Questions for discussion:
- What do you believe is behind Nike’s strategy?
- Do you think Lululemon will do well in this category?
- How would you package and promote the Lululemon brand as an athletic ensemble from head to toe?