Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Marketing Research.

Description: To be honest, Gen Z can feel like foreign territory to all. Even myself, born in 2001. Although I’m smack in the middle of the TikTok, middle-part wearing generation, I don’t always fully understand the trends we start, stop, or totally cancel.


Date: Sep 16, 2022


Questions for discussion:

  • What does the report say about this target audience that surprised you?
  • How can marketers use this understanding to improve communications?
  • Create a simple marketing idea for a company that illustrates one of the items, such as use of social media.