Description: Bob Iger, less than 24 hours after returning to the helm of Disney, told employees Monday that the company would be undergoing a restructuring in coming weeks. One of the first steps, Iger announced, would be the departure of Kareem Daniel, the company’s head of media and entertainment, and right hand to now-departed CEO Bob… Read more »
Posts Categorized: Ethics
The Age of Social Media Is Ending
Description: It never should have begun. Source: TheAtlantic.com Date: Nov 10, 2022 Link: https://www.theatlantic.com/technology/archive/2022/11/twitter-facebook-social-media-decline/672074/ Questions for discussion: Summarize the analysis and commentary presented in the article. Do you agree? What does this mean for marketers?
Twitter and Free Speech: What Is Musk’s Plan?
Description: As Twitter’s new owner, Elon Musk must reconcile his dream of a free-speech paradise with the reality of a business based on ad revenue. With so much money on the line, the billionaire is changing his approach, says Wharton’s Pinar Yildirim. Source: https://knowledge.wharton.upenn.edu Date: Nov 15, 2022 Link: https://knowledge.wharton.upenn.edu/article/twitter-and-free-speech-what-is-musks-plan/?utm_campaign=KatW2022&utm_medium=email&utm_source=kw_campaign_monitor&utm_term=11-16-2022&utm_content=Twitter_and_Free_Speech:_What_Is_Musk’s_Plan Questions for discussion: Summarize the… Read more »
Marketplace investigates shrinkflation and reveals the sneaky ways companies cut costs, but not prices
Description: Tracking how companies engage in shrinkflation and set prices is difficult here in Canada, experts say Source: CBC.ca Date: Nov 18, 2022 Link: https://www.cbc.ca/news/business/marketplace-shrinkflation-1.6654780 Questions for discussion: What are the ways companies deal with inflation, according to the report? Do you consider these decisions to be unethical? Should the company be transparent about changes… Read more »
Is This the End Game for Crypto?
Description: Recent events have made clear the need to regulate crypto, an industry that grew from nothing to a $3 trillion market capitalization a year ago, although most of that has now evaporated. But it also seems likely that the industry couldn’t survive regulation. Source: NYT.com Date: Nov 17, 2022 Link: https://www.nytimes.com/2022/11/17/opinion/crypto-banks-regulation-ftx.html? Questions for discussion: What does… Read more »
When Does Collaboration Become Collusion?
Description: Adhering to antitrust regulation while negotiating collective sustainability targets is proving tougher to navigate for some in the fashion industry. Source: NYTimes.com Date: Nov 07, 2022 Link: https://www.nytimes.com/2022/11/07/fashion/fashion-industry-antitrust-sustainability.html Questions for discussion: What are the issues facing the fashion industry as it attempts to become more efficient and eliminate waste? What are the marketing implications… Read more »
The big reveal: New laws require companies to disclose pay ranges on job postings.
Description: New York City has joined a handful of places, including Colorado, Washington State and Rhode Island, which require some form of salary transparency. In the case of New York City, companies are required to include a salary range when they post a job opening. Source: NPR.org Date: Nov 08, 2022 Link: https://www.npr.org/2022/11/05/1134193927/salary-transparency-range-new-york-pay-laws Questions for… Read more »
Yeezy Roller Coaster Ended With Two-Minute Phone Call at Adidas
Description: Their lucrative Yeezy collaboration accounted for more than an estimated 40% of the shoe giant’s profits. But the partners had been bickering for years. Source: Bloomberg.com Date: Nov 01, 2022 Link: https://www.bloomberg.com/news/articles/2022-11-01/kanye-west-adidas-split-was-brewing-for-years?leadSource=uverify%20wall Questions for discussion: What are the lessons to be learned from this partnership between Ye and Adidas? Can Adidas ever afford to… Read more »
Scott Goodson On Activating Your Brand Purpose – This Week’s Six Pixels of Separation Podcast
Description: Based in New York, Scott Goodson is the founder and CEO of StrawberryFrog. For the last twenty-five years, he has worked with some of the world’s most iconic companies including Google, Emirates Airlines, Heineken, Coca-Cola, Jim Beam, Mercedes and countless others. He invented the concept of Movement Thinking, an approach that uses the principles of societal movements to solve marketing and leadership challenges. Scott has… Read more »
Anti-Defamation League urges Adidas to sever ties with Ye’s Yeezy
Description: The Anti-Defamation League is urging Adidas to sever ties with Ye, calling out his recent hateful comments in a letter to Adidas CEO Kasper Rorsted and Chairman Thomas Rabe. The rapper and designer, formerly known as Kanye West, has in recent weeks made several degrading remarks about Jewish people and targeted his business partners with… Read more »
Applied Marketing, 2e
Canadian Edition
