Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC), Relationship Marketing, Retail Marketing.

Description: Making sure your brand’s website is living up to its fullest potential should be at the top of any ecommerce leader’s to-do list.


Date: Sep 24, 2020


Questions for discussion:

  • What does the report say to marketers trying to persuade consumers to use their website?
  • What do you think is the most critical mistake and why do you think it is made?