Amazon-backed EV start-up Rivian set to go public at $98 billion implied valuation

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Strategy, Product Brands and Branding.

Description: Rivian Automotive will make its market debut Wednesday, in what’s expected to be one of the biggest IPOs of the year.

Source: CNBC.com – video report

Date: Nov 10, 2021

Link: https://www.cnbc.com/2021/11/10/amazon-backed-ev-start-up-rivian-set-to-go-public-.html

Questions for discussion:

  • What advantage does the company have by way of its relationship with Amazon and Ford?
  • How should marketers at the firm deal with the connection to Amazon and Ford?
  • What are the investment risks associated with the stock at this time?