Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC), Product Brands and Branding.

Description: Reebok is on a mission to reinvent itself as it prepares to separate from parent company Adidas.

Source: – video report

Date: Oct 26, 2021


Questions for discussion:

  • What is the firm doing in its effort to move on?
  • Do you think the strategic thinking is a good one?
  • What would you advise?