Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC), Product Brands and Branding.

Description: Reebok is on a mission to reinvent itself as it prepares to separate from parent company Adidas.

Source: MarketingDive.com – video report

Date: Oct 26, 2021

Link: https://www.marketingdive.com/news/reebok-builds-on-new-brand-direction-in-latest-campaign/608910/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202021-10-26%20Marketing%20Dive%20Newsletter&utm_content=A&utm_term=Marketing%20Dive

Questions for discussion:

  • What is the firm doing in its effort to move on?
  • Do you think the strategic thinking is a good one?
  • What would you advise?