She Was a Candidate to Lead Levi’s. Then She Started Tweeting.

Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Integrated Marketing Communications (IMC), Marketing Research, Product Brands and Branding, Relationship Marketing, Retail Marketing.

Description: Jennifer Sey left Levi’s after her advocacy against school closures and mask mandates for children gained attention. She says it’s a matter of free speech. The company disagrees.

Source: NYTimes.com

Date: Mar 29, 2022

Link: https://www.nytimes.com/2022/03/25/business/levis-jen-sey.html

Questions for discussion:

  • What are the marketing issues related to this story?
  • How has the brand been affected, in your opinion?
  • Do you think the company could have handled things in a way that would have mitigated any damages to the company and Sey’s career?
  • How should companies deal with employee use of social media?