Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Product Brands and Branding, Supply Chain.

Description: As Disney+ prepares to open its platform to ads, Warner Bros. Discovery’s new offering will immediately become one of the bigger players in the growing OTT market.


Date: Mar 16, 2022


Questions for discussion:

  • What is happening in the streaming business, as reported in the article?
  • What does this mean for the industry and consumers in the future?
  • What sort of industry do you think will emerge over the next few years?