How a combined HBO Max and Discovery+ will change the AVOD landscape

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Product Brands and Branding, Supply Chain.

Description: As Disney+ prepares to open its platform to ads, Warner Bros. Discovery’s new offering will immediately become one of the bigger players in the growing OTT market.

Source: MarketingDive.com

Date: Mar 16, 2022

Link: https://www.marketingdive.com/news/how-a-combined-hbo-max-and-discovery-will-change-the-avod-landscape/620440/?utm_source=Sailthru&utm_medium=email&utm_campaign=Newsletter%20Weekly%20Roundup:%20Marketing%20Dive:%20Daily%20Dive%2003-19-2022&utm_term=Marketing%20Dive%20Weekender

Questions for discussion:

  • What is happening in the streaming business, as reported in the article?
  • What does this mean for the industry and consumers in the future?
  • What sort of industry do you think will emerge over the next few years?